REQUIREMENTS FOR STUDENTS STARTING AT LOYOLA IN  FALL 2010 OR LATER

Advertising & Public Relations is an interdisciplinary major, offering courses from several departments and schools.

Abbreviations used below:

• COMM = Communication
• FNAR = Fine Arts
• ISOM = Information Systems and Operations Management
• MARK = MarketingTotal

Total Credits 46 credits

School of Communication Core (10 credits)

• COMM 100. SOC Seminar

• COMM 175. Intro to Communication

• COMM 200. Communication & New Media

• COMM 215. Ethics and Communication 

Required Advertising/PR Foundation Courses (9 credits) 

• COMM 210. Public Relations

• COMM 211. Principles Advertising

• MARK 201. Fundmentals of Marketing

Research Methods (3 credits)

• COMM 363.  Ad/PR Research Methods
• COMM 365. Naturalistic Methods of Communication Research
• COMM 366. Observing and Measuring Communication Behavior  
•  STAT 103.  Fundamentals of Statistics
•  ISOM 241.  Business Statistics 

Required Specialized Focus (9 credits) Choose one

• Advertising Focus	Public Relations Focus	Integrated Focus
  COMM 316. Advertising Creative Copywriting (WI)	COMM 314. Public Relations Cases	One course from the Advertising Focus
  COMM 317. Media Planning	COMM 318. Writing for Public Relations (WI)	One course from the Public Relations Focus
  COMM 321. Advertising Campaigns	COMM 313, Corporate & Organizational Communication OR COMM 320 Public Service Communication (Civic Engagement Core Credit)	One course from either the Advertising or the Public Relations Focus         (At least one of these three courses must be Writing Intensive WI)

    

  REQUIRED CAPSTONE INTEGRATION COURSE (3 credits):                   COMM 386.  Capstone in AD/PR

  REQUIRED INTERNSHIP (3 credits) :                                                          COMM 391. Internship in AD/PR

   

   

  ELECTIVES ( 9 credits)  

       

  (Choose three courses.. Two of your three elective courses must be COMM courses.)

   

  ADVERTISING/PUBLIC RELATIONS ELECTIVES  

  Includes courses listed below and courses above not taken to meet a specialized focus requirement 

  COMM 103.   Business and Professional Speaking	COMM 282.   Media Law
  COMM 205.   Reporting & Writing Across Platforms	COMM 296. Themes in Advertising/PR
  COMM 206.   Writing for the Web	COMM 312.   Special Events Planning
  COMM 212.   International Advertising (Rome Center)	COMM 319.   Communication Consulting
  COMM 213.   History of Advertising	COMM 327 New Media Campaigns
  COMM 278.   International Public Relations (Rome Center)	COMM 370.   Special Topics in AD/PR (Topic must be approved for elective credit.)

   

  INTERDISCIPLINARY ELECTIVES 

  MARK 310.  Consumer Behavior	FNAR 132.   Visual Communication I
  MARK 311.  Market & Consumer Surveys	FNAR 233.   Computer Graphics I
  MARK 363.  International Marketing	FNAR 383.  Introduction to Web Design
  MARK 380.  Direct Marketing and the Internet

   

   as of 12/21/11