The B.A. in Advertising and Public Relations degree requires 42 credit hours including three general communication courses, a research course and five foundation courses, which provide a comprehensive introduction to the integrated components of the major. A variety of electives allow students to gain knowledge and competencies in specialized areas. Appropriate special topics courses may also be included as electives.

The integration of theory and practice in the curriculum is facilitated through supervised professional internships with major agencies and organizations, and with the capstone course, which allows each student to develop a final application and integration project in a chosen area of interest, working with a mentor group of faculty and working professionals.

Abbreviations used below:

• CMUN = Communication
• FNAR = Fine Arts
• ISOM = Information Systems and Operations Management
• MARK = Marketing

GENERAL COMMUNICATION COURSES (nine credit hours)

• CMUN 150. Communication Processes
• CMUN 160. Communication Practices
• CMUN 217. Ethics and Communication

FOUNDATION COURSES (15 credit hours)

• CMUN 224. Organizational Communication
• CMUN 250. Mass Media Advertising
• CMUN 265. Public Relations
• CMUN 352. Public Service Communication
• MARK 201. Fundamentals of Marketing

RESEARCH COURSES (three credit hours)

(one course required)

• CMUN 246. Naturalistic Methods of Communication Research
• CMUN 248. Observing & Measuring Comm Behavior
• ISOM 241. Business Statistics
• STAT 103. Fundamentals of Statistics
• MARK 311. Market and Consumer Surveys (prerequisite: ISOM 241)

INTERNSHIP (three credit hours)

• CMUN 396. Communication Internship (required)

CAPSTONE COURSE (three credit hours)

• CMUN 386--Starting Fall 2009. Senior Seminar: Advertising & Public Relations (required)
  Previous semesters the Capstone was CMUN 398 Directed Study

ELECTIVE COURSES (nine credit hours)

Choose three courses with approval of your communication advisor:

• CMUN 218 Intercultural Communication
• CMUN 225. Persuasion
• CMUN 227. Social Justice communication
• CMUN 231. Conflict Management & Communication
• CMUN 235. Introduction to Video Production
• CMUN 251. Business and Professional Speaking
• CMUN 252. Mass Communication Law
• CMUN 257. Radio/TV Writing
• CMUN 263. Layout and Editing
• CMUN 271. Reporting and Writing
• CMUN 273. Writing for the Web
• CMUN 297. Themes in Communication
• CMUN 317. Advanced Public Relations Cases
• CMUN 337. Rhetoric of Social Change 
• CMUN 350. Advanced Advertising Applications Creative
• CMUN 351. Media Planning
• CMUN 355. Writing for Public Relaions
• CMUN 367. Communication Consulting
• CMUN 368. Advertising Campaigns
• CMUN 371-372. Special Topics (in Advertising and Public Relations)
• MARK 310. Consumer Behavior
• MARK 363. International Marketing
• MARK 373. Advertising Management
• MARK 380. Direct Marketing and the Internet
• FNAR 132: Visual Communication I
• FNAR 233. Computer Graphics I
• FNAR 383. Introduction to Web Design

In addition to fulfilling major requirements to earn an undergraduate degree, students are required to complete Loyola's Core Curriculum, which teaches them important skills and values. Students also develop their own interests by taking general electives.