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Loyola University Chicago

School of Continuing and Professional Studies

Public Relations in a Digital World

BA in Applied Studies

The Public Relations in a Digital World concentration is designed for BA in Applied Studies students interested in public relations, digital and new media and organizational development. Students will develop advanced skills in multimedia writing and digital media. This degree is ideal for those interested in public relations, web marketing and digital media.

Requirements

The BA in Applied Studies with Public Relations in a Digital World concentration comprises 120 credit hours. Courses in the Business Communication concentration are offered in accelerated, 8-week sessions. All courses are offered in the traditional (in-person) format with several courses available online.

I. Applied Studies Major: 24 credit hours

  • COMM 175: Introduction to Communication
  • CPST 310: Accounting Principles and Application
  • CPST 247: Computer Concepts and Applications
  • ECON 201 (or 202): Introduction to Microeconomics (or Macroeconomics)
  • STAT 103: Statistics

Writing Skills (choose one):

  • CPST 315: Technical Writing
  • ENGL 185: Creative Writing
  • ENGL 310: Advanced Writing

Communication Skills (choose one):

  • COMM 101: Public Speaking and Critical Thinking (meets IGEC requirement)
  • COMM 200: Communication and New Media
  • COMM 215: Ethics & Communication
  • COMM 231: Conflict Management and Communication
  • COMM 237: Small Group Communication
  • COMM 277: Organizational Communication

Theoretical Skills (choose one):

  • CPST 340: Marketing Concepts and Strategies
  • CPST 360: Development and Change in Organization
  • CPST 370: Leadership Theories and Application

II. Capstone: 3 credit hours

       CPST 397 Capstone Course

III. SCPS Common Curriculum: 6 credit hours

  • CPST 200: Introduction to Degree Completion
  • CPST 201: Professional Identity and Development

 

III. Public Relations in a Digital World Concentration: 18 credit hours

  • COMM 175: Introduction to Communication
  • COMM 200: Communication and New Media
  • COMM 215: Ethics in Communication
  • COMM 210: Principles of Public Relations
  • COMM 288: Public Relations in a Digital World
  • COMM 318: Public Relations Writing

IV. University Core Requirements

What are employers looking for? Employers say they are looking for a demonstrated capacity in these areas:

  • think critically
  • communicate clearly
  • solve complex problems
  • ethical judgment and integrity
  • intercultural skills
  • the capacity for continued new learning
  • written and oral communication
  • applied knowledge in real-world settings
  • broad knowledge in the liberal arts and sciences

In the University Core you will further develop your skills. Learn more about University Core Requirements.

V. Electives

A total of 120 credits are required for the degree at Loyola University Chicago. Sources of the remaining credits can include courses offered in the SCPS 8-week session schedule or the 16-week semester schedule. Transfer credits (not already used in the major, concentration, or University Core), Prior Learning Assessment, CLEP, DSST, or ACE-evaluated credits (such as your military transcript) can all used to fulfill the remaining elective credit requirements that get you to 120 credits, subject to residency and other requirements.

Next Steps

Loyola

School of Continuing and Professional Studies · 820 North Michigan Avenue, Lewis Towers 401, Chicago, IL 60611 · 312.915.6501
scps@luc.edu

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