Integrated Marketing Communication Certificate
COMM 211: Principles of Advertising
Prerequisite: CMUN/COMM 150, 160 or 175.
This course provides an overview of the theory and hands-on practice of advertising including planning, strategy, creative development, and media planning. Elements of direct response, promotion, internet, and public relations are also presented.
Outcomes: Students will be able to demonstrate an understanding of the principles of advertising and practice creative and decision-making skills in developing an advertising campaign.