Loyola University Chicago

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Loyola University Chicago

School of Continuing and Professional Studies

Integrated Marketing Communication Certificate

COMM 211: Principles of Advertising

Credit Hours



Prerequisite: CMUN/COMM 150, 160 or 175.


This course provides an overview of the theory and hands-on practice of advertising including planning, strategy, creative development, and media planning. Elements of direct response, promotion, internet, and public relations are also presented.

Outcomes: Students will be able to demonstrate an understanding of the principles of advertising and practice creative and decision-making skills in developing an advertising campaign.


School of Continuing and Professional Studies · 820 North Michigan Avenue, Lewis Towers 401, Chicago, IL 60611 · 312.915.6501

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