Integrated Marketing Communication Certificate
COMM 314: Public Relations Cases
Prerequisite: CMUN 265/COMM 210 or CMUN 250/COMM 211.
The course focuses on issues, strategies, and solutions in creating and maintaining relationships with key publics including media relations, internal communications, community relations, public affairs, investor relations, and crisis communications.
Outcomes: Students will gain experience analyzing, formulating and applying case-specific solutions and developing an integrated campaign.