Loyola University Chicago

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Loyola University Chicago

School of Continuing and Professional Studies

Integrated Marketing Communication Certificate

COMM 314: Public Relations Cases

Credit Hours

3

Prerequisites

Prerequisite: CMUN 265/COMM 210 or CMUN 250/COMM 211.

Description

The course focuses on issues, strategies, and solutions in creating and maintaining relationships with key publics including media relations, internal communications, community relations, public affairs, investor relations, and crisis communications.

Outcomes: Students will gain experience analyzing, formulating and applying case-specific solutions and developing an integrated campaign.

Loyola

School of Continuing and Professional Studies · 820 North Michigan Avenue, Lewis Towers 401, Chicago, IL 60611 · 312.915.6501
scps@luc.edu

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