Loyola University Chicago

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Loyola University Chicago

School of Continuing and Professional Studies

Integrated Marketing Communication Certificate

COMM 365: Naturalistic Methods of Communications Research

Credit Hours



Prerequisite: COMM 175 or 201 and Junior Status.


This course examines how communication research is conducted in naturalistic settings using qualitative methods associated with observation and in-depth interviewing.

Outcome: Students will become familiar with the reading and evaluation of communication research, and apply the concepts studied in class to the design and development of a research project.


School of Continuing and Professional Studies · 820 North Michigan Avenue, Lewis Towers 401, Chicago, IL 60611 · 312.915.6501

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