Loyola University Chicago

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Loyola University Chicago

School of Continuing and Professional Studies

Applied Studies BA with Integrated Marketing Communication Concentration

SCPS understands that adult students often wish to take a wide range of courses to meet their professional and personal interests so we have designed the BA in Applied Studies degree to enhance your current career or establish a new one. The BA in Applied Studies provides a strong foundation in communication and business, and a concentration in Integrated Marketing and Communication prepares students for a variety of careers in the following fields: advertising, public relations, marketing, media relations, or web design.

Potential outcomes: advertising and marketing manager, graphic designer, market research analyst, media relations manager, market research manager.

The BA in Applied Studies with a concentration in Integrated Marketing Communication is comprised of 120 credit hours: 

Click here for a PDF of Applied Studies BA/Integrated Marketing Communication Concentration Curriculum.

Applied Studies Major Courses (27 courses)

I. Foundational Skills (9 credit hours)

II. Communication Skills (9 credit hours)

Required: COMM 175 Introduction to Communication (3 credit hours)

Writing Skills -- Select one course from the following: (3 credit hours)

Communicaton Skills --Select one course from the following: (3 credit  hours)

III. Career Preparation (9 credit hours)

Required: CPST 310 Accounting Principles and Applications (3 credit hours)

Applied Skills -- Select one course of the following (3 credit hours)

Theoretical Skills -- Select one from the following (3 credit hours)

Integrated Marketing Communication Concentration (18 hours)

The concentration of course work in Integrated Marketing Communication enhances student's skills and proficiency in marketing and communications; both for those new to the field or current professionals.



School of Continuing and Professional Studies · 820 North Michigan Avenue, Lewis Towers 401, Chicago, IL 60611 · 312.915.6501

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