Loyola University Chicago

- Navigation -

Loyola University Chicago

School of Continuing and Professional Studies

Integrated Marketing Communication

The BA in Applied Studies with a concentration in Integrated Marketing Communication is comprised of 120 credit hours: 51 credit hours in the major, 18 credit hours in Integrated Marketing Communication concentration, the 48 credit hours of University Core Requirements and 27 credit hours of Electives

I. Foundational Skills (6 credit hours):

II. Communication Skills (9 credit hours):

COMM 175 Introduction to Communication (3 credit hours)

Writing Skills -- Select one course from the following: (3 credit hours)

Communicaton Skills --Select one course from the following: (3 credit  hours)

III. Career Preparation (9 credit hours):

ODL 310 Accounting Principles and Applications (3 credit hours)

Applied Skills -- Select one course of the following (3 credit hours)

Theoretical Skills -- Select one from the following (3 credit hours)

III. Integrated Marketing Communication Concentration - 18 hours:

The concentration of course work in Integrated Marketing Communication enhances student's skills and proficiency in marketing and communications; both for those new to the field or current professionals.



School of Continuing and Professional Studies · 820 North Michigan Avenue, Lewis Towers 401, Chicago, IL 60611 · 312.915.6501

Notice of Non-discriminatory Policy