Martin Stock (BA ’84) is the CEO of Cavalry, an advertising agency he founded in 2012 following a 23-year career with Foote, Cone & Belding (FCB) in Chicago. Prior to FCB, he worked for D’Arcy Masius Benton & Bowles in St. Louis as well as Young & Rubicam in Chicago.
Throughout the last three decades, Stock has been fortunate to work with a range of outstanding companies like General Mills, BF Goodrich, Caterpillar, ESPN, Anheuser-Busch, Motorola, General Electric, the National Football League, ConAgra, Citibank, the National Hockey League, MillerCoors, and the American Freedom Foundation.
At the heart of his advertising success are two simple ideas. First, that trust must be well-earned, and that in turn forms the underpinning of any healthy relationship: between clients and agencies, between employers and employees, between people and the brands they choose.
Second, advertising that engages and rewards people for their time will always outsell the more expected and prosaic messages. He once heard a Loyola professor say, “Advertising is the harnessing of art for business.” Stock adopted that definition as a critical part of his own approach to the business.
Stock has been privileged to count MillerCoors as his client for the past 26 years. While there are certainly longer relationships in the marketing world, they are few and far between. It’s the notion of trust and shared values between client and agency partners that have provided the foundation for this long-term relationship.
A native of Cleveland, Stock has benefitted from Jesuit education his entire life. He began with early schooling at a Jesuit parish then on to St. Ignatius High School, and later he moved to Chicago to earn his BA in Communication from Loyola in 1984.
Stock is quick to credit his Jesuit education and the Ratio Studiorum—the fundamental basis upon which all Jesuit schools operate, known today as the core curriculum—for its emphasis on critical thinking and instilling the lessons that a values-based education brings. He believes that every life involves a journey of faith and discovery to understand God’s presence in all things.
His father was Robert T. Stock, long-time columnist and editor with the Cleveland Plain Dealer. Stock and his wife, Susan, have five children and live in Wilmette.