Marketing Strategies for Success Certificate
| Program Information | |
|---|---|
| Dates: | 2008: Dec. 15-19 |
| Times: | 9 a.m. - 4 p.m. |
| Fees: | $2,400 *includes all program materials |
| Location: | Loyola's Water Tower Campus 25 E. Pearson, Chicago, IL 60626 This program also can be conducted on your site. |
| Registration: | Register now! Class sizes are limited. |
| Additional Info: | 312.915.6781 or executive-ed@luc.edu |
Scope and Purpose
As management guru Peter Drucker put it, "Business has only two basic functions: marketing and innovation." This program is designed to demonstrate the power of marketing as a central function of the modern firm. Participants will work through the components of a marketing plan and develop deeper knowledge of all of these parts. Sessions will be highly interactive, applied and rigorous. There will be an option for some to develop a detailed outline of a marketing plan, ready to take back to work and implement on Monday morning.
Who Should Attend
Professionals who need to understand the crucial role of marketing in the modern firm and use the knowledge to create and capture business. This includes managers who would like to add marketing to their general toolbox, business owners who want to deploy their own marketing plan, and others inside large and small firms who need to "get the word out" about their ideas, services or products.
Topics Covered
- The Big Picture of marketing in the business world: What it is and what it is not
- Companies that deploy marketing well: What you should know
- Using marketing to beat the competition: How to win
- Trend-spotting: Finding trends that are about to break in your industry
- Consumers: You can't live without them
- The customer experience
- Designing and deploying profitable market offerings
- Branding: Getting inside and staying inside customer's minds
- Pricing and delivery to maximize profits
- Promoting and selling for best impact
- Putting it all together: Succeeding with your plan
Faculty
This course is taught by Joseph Cherian, Ph.D.