Master of Science in Integrated Marketing Communications (MSIMC)
Benefits
- Loyola's M.S.I.M.C. degree program is specifically designed for students planning to specialize in marketing-related careers.
- As part of Loyola's nationally ranked Graduate School of Business, students also have the opportunity to take elective graduate business courses, in conjunction with their marketing courses.
- While the curriculum is grounded in conceptual frameworks and models, students focus primarily on the practical processes and skills that they will need to succeed in the business world.
- Classes include case studies and examples involving local companies, many of whom serve as clients, and a variety of class projects that give students experience in developing marketing communications strategies and campaigns.
- A real-world focus means that our graduates make immediate and substantial contributions to the companies in which they work.
Degree Requirements
Students enrolled in the M.S.I.M.C. degree program take 18 graduate-level courses: four prerequisite business core courses, five required marketing courses and nine elective courses. Depending upon the student's academic background, up to four of the business core prerequisites may be waived, reducing the total number of courses to 14.
Full-time students generally are able to complete the program in five quarters. Part-time students generally complete the program in two to three years, depending on the number of courses they choose to take each quarter. Students may switch between full-time and part-time status during any quarter.
Prerequisites
(Up to 4 may be waived)
ACCT 400 Financial Accounting for Decision Making
MARK 460 Marketing Management
ISOM 491 Managerial Statistics
MGMT 470 Organizational Behavior
Required Marketing Core Courses
All M.S.I.M.C. students are required to take these courses:
MARK 467 Consumer Behavior (taken prior to MARK 464)
MARK 464 Integrated Marketing Communications
MARK 461 Research Methods in Marketing
MGMT 441 Business Ethics
MARK 664 Integrated Marketing Communications Campaigns
Elective Courses
(9 required)
In addition, nine elective courses related to integrated marketing communications are required. Up to four of these may be taken from the graduate business offerings outside marketing. Students interested in careers in Internet or database marketing are encouraged to consider courses in e-commerce, data warehousing, or related areas from the extensive offerings in Loyola's highly respected master's degree program in information systems management.
Available marketing electives include:
MARK 462 Business-to-Business Marketing
MARK 463 Sales Force Management
MARK 465 International Marketing
MARK 466 Strategic Marketing in Europe
MARK 468 Principles of Internet Marketing
MARK 562 Database Marketing Strategy
MARK 563 Sales Promotion Strategy
MARK 564 Brand Equity and Marketing Strategy
MARK 565 Integrated Public Relations
MARK 566 Integrated Media Planning
MARK 567 Consumer Relationship Management: Models & Analytical Techniques
