REFEREED PUBLICATIONS |
"Success in College Sports and Its Impact on Applications, Enrollments and SAT Scores," Proceedings, MBAA Conference, Chicago, IL , March 17 2006 , Co-Authors: Allen Marber and Paul Wellen
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"On Using Benefit Segmentation for a Service Industry: A Study on College Career Counseling Service," Journal American Academy of Business, 2006
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"A Note on the Impact Managerial Styles Can Have for Service Marketers: Some New Insights," Journal American Academy of Business, Winter 2004
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"On Using Probabilities for Two-Stage List Selection," Frontiers in Direct and Interactive Marketing Research, John Wiley and Sons, 2002
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"Using Bayesian Analysis for List selection: Some New Insights," Proceedings, Direct Marketing Educational Foundation, 2001
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"On I-S in Marketing: Minimizing Information Overload in Information Search and Retrieval in Marketing," Transactions in International Information Systems, University of Economics, Wroclow, Poland, Volume 2, Number 1, January 2001 , Co-Authors: Anne Milliman
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"On Using Information Systems for List Selection in a Direct Marketing Framework," Transactions in International Information Systems, University of Economics, Wroclaw, Poland, Volume 1, Number 1, 1999
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"Marketing Science: An Overview," second edition, Loyola University Press, Medical Center, 1999
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"Ethical Issues Generated by Computer Usage in Preparing Homework Assignments: An Experimental Approach," Issues in Business Ethics, published by the Center of Business Ethics and Social Responsibility, Jerusalem College of Technology., Volume 5, Number 3, p. 4 1998
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"Insights on Selecting, Evaluating, and Updating Prospects in Direct Mail Marketing," The Journal of Direct Marketing, John Wiley: NY, June 1997 , Co-Authors: Gerald Funk
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PAPERS PRESENTED AT PROFESSIONAL MEETINGS |
"�Forget the Four P�s; A Better Way to Market Colleges and Universities,�," MBAA Conference, Chicago, IL Palmer House, March 27 2006 , Co-presenting: Allen Marber and Paul Welch and Alfred Holden,
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"�Varsity Sports and its Effect on Applications, Enrollments and SAT Scores,�," MBAA Conference, Chicago, IL Palmer House, Morning Session, March 27 2006 , Co-presenting: Allen Marber and Paul Welch,
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"On Using Factor Analysis to Enhance Market Segmentation," INFORMS, Autumn 2006
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"New Insights in Varsity Sports: Is It Worth It? ," Presented at the Marketing Management Association, which is part of the Midwest Business Academic Association; Palmer House, Chicago, IL,, Winter 2005 , Co-presenting: Allen Marber;
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"On Using Benefit Segmentation for a Service Industry: A study on College Career Counseling Services,," INFORMS,, Autumn 2005
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"Varsity Sports: Can They Affect College Applications, Enrollments and Average SAT Scores?," INFORMS Annual Meeting, Denver, Colorado, October 2004 , Co-presenting: Alan Marber
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"New Insights for List Selection Procedures in Direct Marketing," INFORMS Annual Meeting, Atlanta, Georgia, October 2003
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"Strategies for Increasing Market Share Among Different Territories: Implications for Practitioners," INFORMS Annual Meeting, San Jose, California, October 2002
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"Incorporating Willingness to Assume Risk in List Selection Procedures," INFORMS Annual Meeting, Miami Beach, Florida, November 2001
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"Information Search in Marketing Journals," INFORMS Annual Meeting, San Antonio, Texas, November 2000
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"On Ranking Marketing Journals: Some New Insights," INFORMS Fall Joint Conference, November, November 1999
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BOOK REVIEWS |
Leo Levi, "Strategies to Address Contemporary Challenges," Traditions, Association of Orthodox Jewish Scientists (AOJS), 2002
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OTHER RESEARCH ACTIVITY |
"Readings and Case Books for: Int'l Mktg Reading, Int'l Marketing Cases, and Consumer Behvior Case Book," Prentice Hall, 2004
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"Data Mining for Market Research Projects: An Overview," presentation at Machon Lev Institute, Jerusalem, Israel, August 2002
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"On Using Stepwise Regression and Factor Analysis for Market Segmentation," presentation at Department Of Mathematical Sciences, Loyola University Chicago, Graduate Class (Prof. Koo), April 2002
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"New Insights on List Selection Procedures," presentation at Direct Marketing Association, Chicago, IL, October 2001
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"Biblical Sources for Modern Theories in Selling," presentation at Machon Lev Institute, Jerusalem, Israel, August 2001
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"New Insights on Using Bayesian Analysis for Marketers," faculty seminar at the School of Business, Loyola University Chicago, April 2001
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"How Marketing Statisticians Utilize Statistics," presentation at the Department of Mathematical Sciences, Loyola University Chicago, Lake Shore Campus, April 1999
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"Using Markov Chains for Estimating Brand Share," presentation at INFORMS Israel, 1998 Meeting, Rcanati School of Business, Tel Aviv University, Israel, 1998
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"Identifying Models of Case by Home Care and Hospice Agencies: A Cluster Analysis," presentation at 15th Annual Meeting of the Association of Health Services Research: Implications for Policy, Delivery and Practice, Washington Hilton towers, Washington, D.C., 1998
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"On Using Markov Chains in List Selection Procedures," presentation at INFORMS Joint Conference, Seattle, 1998
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"Estimating the Transition Matrix for Low Involvement Goods," presentation at INFORMS (Institute of Operations Research and Management Science), Dallas, Texas, 1997
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| "Ethical Issues Generated by Computer Usage," presentation at Conference on Ethics and Computer Technology, Loyola University Chicago, 1997 | |
