Loyola University Chicago

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Faculty & Staff Details

Dr. Clifford J. Shultz II
Title: Professor and Kellstadt Chair of Marketing Dr. Clifford J. Shultz II
Office #: 418 Maguire Hall
Phone: 312-915-6457
E-mail: cjs2@luc.edu

Personal Information

Degrees

  • Post Doctorate, Marketing, Columbia University, New York, NY, 1991
  • Ph.D., Social & Organizational Psychology, Columbia University, New York, NY, 1990
  • M.Phil. (1990); M.A. (1984), Columbia University, New York, NY
  • B.A., Psychology, DePauw University, Greencastle, Indiana, 1977

Primary Research and Teaching Interests

Globalization, Macromarketing, Policy and Sustainable Development, International and Cross-Cultural Marketing and Consumer Behavior (with an emphasis on recovering economies), Food and Agribusiness Marketing, Value Chains, Marketing Strategy and Management, Marketing Places, Entrepreneurship; formats include M.S., MBA, Undergraduate, Executive Education, Doctoral Seminars, and Site-Immersion courses.

Editorial and Policy Boards

President, International Society of Markets and Development, from 2007-present.
Editor, Journal of Macromarketing, January 2004-present.
Section Editor, Marketing and Development, Journal of Macromarketing, 1998-present.
Editorial Review Board, Journal of Public Policy & Marketing, 1995-present.
Editorial Review Board, Journal of Macromarketing, 1995-present.
Editorial Policy Board, Journal of Macromarketing, 1997-present.
Editorial Review Board, Consumption, Markets and Culture, 2000-present.
Editorial Policy Board, Tržište (a.k.a., Croatian Marketing Journal), 1996-present.
Editorial Advisory Board, Vietnam Marketing Journal, February 2004-present.Policy Board, International Society of Markets and Development, 1997-present.Editorial Board, Journal of International Food & Agribusiness Marketing, from 2009 (precise date pending).
Board of Trustees, Arizona Food and Drug Industry Education Foundation, 2000-present.

Sample Publications

Shapiro, S., Tadajewski, M. & Shultz, C. eds. (forthcoming, 2009), Macromarketing--A Global Focus: Marketing Systems, Societal Development, Equity & Poverty (4 Volumes), London, UK: Sage Publishing.

Shapiro, S. & Shultz, C. (2009 in press), “Macromarketing, Controversy and Economic Development: Just Before and Now During the Global Meltdown,” European Business Review.

Shultz, C., Holbrook, M. & Lehmann, D. (2009 in press), “Metric and Interpretive Explorations of Macromarketing,” Journal of Macromarketing, 29 (3).

Shultz, C. (2007), “Nâng cao chÿt lÿÿng ÿào tÿo tiÿn sÿ ÿ Viÿt Nam: góc nhìn quÿc tÿ và nhÿng ÿÿnh hÿÿng phát triÿn mÿi,” trong Kÿ yÿu Hÿi thÿo Nâng cao chÿt lÿÿng ÿào tÿo tiÿn sÿ kinh tÿ, Nhà Xuÿt bÿn ÿÿi hÿc Kinh tÿ Quÿc dân, Hà Nÿi: 76-84 (“Enhancing the quality of doctoral education in Vietnam: international perspectives and new directions for improvement,” Enhancing the Quality of Doctoral Education in Economics and Business in Vietnam, Hanoi: National Economics University Publishing House, 68-75).

Shultz, C. (2007), “Macromarketing,” in Explorations of Marketing in Society, G. Gundlach, L. Block & W. Wilkie, eds. Cincinnati: ITP / South-Western Publishers, for the American Marketing Association, 766-784.

Shultz, C. & Holbrook, M. (2009), “The Paradoxical Relationship between Marketing and Vulnerability,” Journal of Public Policy & Marketing, 28 (1), 124-127.

Nill, A. & Shultz, C. (2009), “Global Software Piracy: Trends and Strategic Implications,” Business Horizons, 52 (3), 289-298.

Pecotich, A. & Shultz, C. (2006), Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand, New York: M.E. Sharpe Publishers.

Schmitz, T., Giese, C. & Shultz, C. (2008), “Welfare Implications of EU Enlargement under the CAP,” Canadian Journal of Agricultural Economics, 56, 555-562.

Shultz, C. (2007), “Marketing as Constructive Engagement,” Journal of Public Policy & Marketing, 26 (2), 293-301.

Geipel, A., Nill, A. & Shultz, C. (2007), “Die Analyse der Zeugenaussage im ordentlichen Verfahren,” Zeitschrift für die Anwaltspraxis, 19 (15), 847-856.

Hughner, R., McDonagh, P., Prothero, A., Shultz, C. & Stanton, J. (2007), “Who are Organic Food Consumers? A Compilation and Review of Why People Purchase Organic Food,” Journal of Consumer Behaviour, 6 (2-3), 94-110.

Manfredo, M. & Shultz, C. (2007), “Risk, Trade, Recovery and the Consideration of Real Options: The Imperative Coordination of Policy, Marketing, and Finance in the Wake of Catastrophe,” Journal of Public Policy & Marketing, 26 (1), 33-48.

Ardrey, W., Pecotich, A. & Shultz, C. (2006), “Entrepreneurial Women as Catalysts for Socioeconomic Development in Transitioning Cambodia, Laos, and Vietnam,” Consumption, Markets and Culture, 9 (4), 277-300.

Gentry, J., Putrevu, S. & Shultz, C. (2006), “The Effects of Counterfeiting on Consumer Search,” Journal of Consumer Behaviour, 5 (May-June), 245-256.

Shultz, C., Crnjak-Karanoviÿ, B. & Renko, S. (2005), “Evolving Food Marketing Systems in Recovering Economies: Some Lessons from Croatia’s Gavriloviÿ and emerging ‘Oldies-but-Goodies’,” Ekonomski Pregled, 56 (11), 996-1012.

Shultz, C., Burkink, T. Grbac, B. & Renko, N. (2005), “When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity,” Journal of Public Policy & Marketing, 24 (1), 24-37. (Finalist for “Thomas Kinnear Best Article Award,” 2004-2007).

Edwards, M. & Shultz, C. (2005), “Reframing Agribusiness: Moving from Farm to Market Centric,” Journal of Agribusiness, 23 (1), 57-73.

Hong, F., Pecotich, A. & Shultz, C. (2002), “Brand Name Translation: Language Constraints, Product Attributes and Consumer Perceptions in East and Southeast Asia,” Journal of International Marketing, 10 (2), 29-45.

Shultz, C. & Nill, A. (2002), “The Societal Conundrum of Intellectual Property Rights: A Game Theoretical Approach to the Equitable Management and Protection of IPR,” European Journal of Marketing, 36 (5/6), 667-688.

Firat, A. F. & Shultz, C. (2001), “Preliminary Metric Investigations into the Postmodern Consumer,” Marketing Letters, 12 (2), 189-203.

Shultz, C. & Holbrook, M. (1999), “Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action,” Journal of Public Policy & Marketing, 18 (2), 218-229 (winner, “Thomas Kinnear Best Article Award;” selected from 85 articles, Journal years 1997-1999); reprinted in W. Wilkie, G. Gundlach & L. Block, eds. Explorations of Marketing in Society, AMA and ITP, 2007.

Shultz, C., Renko, N., Pavicic, J., Pecotich, A. & Grbac, B. (1998), “Marketinški izazovi za humanitarne organizacije u tranzicijskim ekonomijama,” Trÿište, 10 (1-2), 14-19.

Nill, A. & Shultz, C. (1997), “Cross Cultural Marketing Ethics and the Emergence of Dialogic Idealism as a Decision Making Model,” Journal of Macromarketing, 17 (Fall), 4-19.

Shultz, C. (1997), “Improving Life Quality for the Destitute: Contributions from Multiple-Method Fieldwork in War-Ravaged Transition Economies,” Journal of Macromarketing, 17 (1), 56-67.

Shultz, C. & Pecotich, A. (1997), “Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment and Implications,” Journal of Public Policy & Marketing, 16 (1), 55-68. (Finalist for “Best Article Award,” Journal years 1996-1998.)

Shultz, C. & Ardrey, W. (1997), “Asia’s Next Tiger? Vietnam is Fraught with Promise and Peril for Marketers,” Marketing Management, 5 (Winter), 26-37; reprinted in Maidment, F. H. (1999), International Business 99/00, 8th ed., New York: McGraw-Hill.

Nill, A. & Shultz, C. (1997), “The Scourge of Global Counterfeiting,” Business Horizons, 39 (November-December), 37-42.

Firat, A.F. &. Shultz, C. (1997), “From Segmentation to Fragmentation: Markets and Marketing Strategy in the Postmodern Era,” European Journal of Marketing. 31 (2-3), 183-207.

Shultz, C. and Saporito, B. (1996), “Protecting Intellectual Property: Strategies and Recommendations to Deter Counterfeiting and Brand Piracy in Global Markets,” Columbia Journal of World Business, 31 (Spring), 18-28.

Holbrook, M. & Shultz, C. (1996), “A Ratchet Model of Salary Updating in Major League Baseball: How Much is a Home Run Worth?” Journal of Sport Management, 10 (2), 131-148.

Shultz, C. & Ardrey, W. (1995), “Trends and Future Prospects for Sino-Vietnamese Relations: Are Trade and Commerce the Critical Factors for Peace?” Contemporary Southeast Asia, 17 (September), 126-146.

Tavassoli, N., Shultz, C. & Fitzimons, G. (1995), “Program Involvement: Are Moderate Levels Best for Ad Recall and Attitudes,” Journal of Advertising Research, 35 (September), 61-72.

Schmitt, B. & Shultz, C. (1995), “Situational Effects on Brand Preferences for Image Products,” Psychology and Marketing, 12 (August), 433-446.

Shultz, C., Ardrey, W. & Pecotich, A. (1995), “American Involvement in Vietnam, Part II: US Business Opportunities in a New Era,” Business Horizons, 38 (March-April), 21-27; reprinted in F. Maidment (1996), Annual Editions: International Business 96/97, 5th ed., New York: McGraw Hill; reprinted in F. Maidment (1998), Annual Editions: International Business 98/99, New York: McGraw Hill.

Shultz, C. (1994), “Balancing Policy, Consumer Desire, and Corporate Interests: Considerations for Market Entry in Vietnam,” Columbia Journal of World Business, 29 (Winter), 42-53.

Shultz, C., Pecotich, A., & Le, K. (1994), “Changes in Marketing Activity and Consumption in the Socialist Republic of Vietnam,” Research in Consumer Behavior, Vol. 7, 225-257.

Pecotich, A., Renko, N., & Shultz, C. (1994), “Yugoslav Disintegration, War, and Consumption in Croatia,” Research in Consumer Behavior, Vol. 7, 1-27 (1995 Mijo Mirkovic Award winner for outstanding contribution to scientific research).

Shultz, C. & Prince, R. (1994), “Selling Financial Services to the Affluent: An Assessment and Measurement of Factors that Predict Success,” International Journal of Bank Marketing, 12 (3), 9-16.

Shultz, C. (1994), “Machiavellianism and Sales Performance,” Irish Marketing Review, 7, 38-44.

Shultz, C. & Shultz, K. (1994), “Poverty and Prenatal Health Care in America: Trends, Costs, and Recommendations,” Journal of Ambulatory Care Marketing, 5 (2), 159-169.

Shultz, C. & Le, K. (1993), “Vietnam's Inconsistencies Between Political Structure and Socioeconomic Practice: Implications for the Future,” Contemporary Southeast Asia, 15 (September), 179-194.

Shultz, C. (1993), “Situational and Dispositional Predictors of Performance: A Test of the Hypothesized Machiavellianism x Structure Interaction Among Sales Persons,” Journal of Applied Social Psychology, 23 (6), 478-498.