Faculty & Staff Details
| Frank Svestka | |
|---|---|
| Title: | Associate Professor |
| Office #: | Maguire Hall 448 |
| Phone: | 312-915-6135 |
| E-mail: | fsvest1@luc.edu |
- Research (Publications, Presentations, etc...)
Personal Information
Degrees
- Ph.D., Mass Communications-Advertising, University of Wisconsin-Madison, 1966
- M.B.A., Marketing and Statistics, Miami University, 1956
- B.B.A., Marketing and Statistics, Miami University, 1954
Research Interests
- Advertising theory
- History of advertising
- Retailing management
- Promotion techniques
Professional Associations
- American Marketing Association
- American Academy of Advertising
- Specialty Advertising Association
Courses Taught
- Marketing Management, Undergraduate and MBA
- Marketing Communications, MBA
- Advertising Management
- Promotion Management
- Sales Management
