REFEREED PUBLICATIONS |
"Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving," Journal of Consumer Research, December 2007 , Co-Authors: Eileen Fischer and Cele C. Otnes , Reprinted by forthcoming December 2007
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"Men's Responses to Depictions of Ideal Masculinity in Advertising," Advances in Consumer Research, v.33, p. 63, 2006
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"Transformational Products and Everyday Consumption Contexts," Advances in Consumer Research, v.33, p. 227, 2006 , Co-Authors: Cele C. Otnes and Julie Ruth
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"Conceptualizations of Masculinity Among a New Breed of Male Consumers," Eighth Proceeding for the Association for Consumer Research Gender, Marketing and Consumer Behavior Conference, p. 312-327, 2006
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"From the Poconos to Puerto Vallarta: The Evolution of Honeymoon Advertising from 1959-2004," Proceedings for Conference on Historical Analysis and Research in Marketing, v.12, p.11, 2005 , Co-Authors: Cele C. Otnes, Molly Neisen, and Michelle Nelson
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"Persisting and Failing in the Marketplace: A Cultural-Discourse Interpretation," First International Congress of Qualitative Inquiry, p. 251, 2005 , Co-Authors: Eileen Fischer and Cele C. Otnes
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"A Grounded Typology of Consumer Conceptualizations of Failure," Advances in Consumer Research, v. 32, p.460, 2005 , Co-Authors: Eileen Fischer, Cele C. Otnes, and Alexandra Rodriguez
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"Grumpier Old Men: How Gender and Age Differences Affect Product Evaluation," Proceedingds for the AMA Summer Educators' Conference, Kenneth L. Bernhardt, James S. Boles, and Pam Scholder Ellen (eds.), p. 118-119, 2004 , Co-Authors: Jeffrey Schmidt and Roger Calantone
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"Shedding New Light on Consumers Construal of Sexism in Advertising," Seventh Proceeding of the Gender, Marketing, and Consumer Behavior Conference, 2004 , Co-Authors: Michelle Nelson and Jacqueline Kacen
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"Confronting Gender Ideology and Crafting Gender Identity," Seventh Proceeding of the Gender, Marketing, and Consumer Behavior Conference, 2004 , Co-Authors: Eileen Fischer and Cele C. Otnes
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"A Grounded Typology of Consumer Coping Strategies Within the Context of Infertility Treatment," Advances in Consumer Research, v. 31, p. 579, 2004 , Co-Authors: Eileen Fischer and Cele C. Otnes
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PAPERS PRESENTED AT PROFESSIONAL MEETINGS |
"The Use of Seeker and Sentry Strategies by Heterosexual Male Shoppers," Association for Consumer Research, October 2006 , Co-presenting: Cele C. Otnes
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"Conceptualizations of Masculinity Among a New Breed of Male Consumers," Association for Consumer Research Gender, Marketing, and Consumer Behavior Conference, July 2006
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"Exploring the Link between the �New Masculinity� and Consumption: Underlying Tensions and Shopping Behavior," Advertising and Consumer Psychology Conference, May 2006 , Co-presenting: Cele C. Otnes
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"Men's Responses to Depictions of Ideal Masculinity in Advertising," Association for Consumer Research, October 2005
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"Transformational Products and Everyday Consumption Contexts," Association for Consumer Research, October 2005 , Co-presenting: Cele C. Otnes
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"Persisting and Failing in the Marketplace: A Cultural-Discourse Interpretation," First International Congress of Qualitative Inquiry, May 2005 , Co-presenting: Cele C. Otnes
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"Consumers Conceptualizations of Failure in the Marketplace," Society for Consumer Psychology Conference, July 2004
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"Confronting Gender Ideology and Crafting Gender Identity," Gender, Marketing and Consumer Behavior Conference, July 2004 , Co-presenting: Eileen Fischer
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"Shedding New Light on Consumers Construal of Sexism in Advertising," Gender, Marketing and Consumer Behavior Conference, July 2004 , Co-presenting: Michelle Nelson
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"A Grounded Typology of Consumer Conceptualizations of Failure," Association for Consumer Research, October 2004 , Co-presenting: Alexandra Rodriguez
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"Social Comparison to Depictions of Masculinity in Advertising: Effects on Gender Role Discrepancy," Albert J. Haring Symposium, April 2004
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"Consumer Coping Strategies Within a High Stress Consumption Context," Midwest Marketing Camp, The Ohio State University, June 2003
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"A Grounded Typology of Consumer Coping Strategies Within the Context of Infertility Treatment," Association for Consumer Research, October 2003 , Co-presenting: Eileen Fischer and Cele C. Otnes
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CONTRIBUTIONS OR CHAPTERS IN BOOKS |
"Exploring the Link between Masculinity and Consumption," Tina M. Lowrey eds., Brick & Mortar Shopping in the 21st Century, (Erlbaum), 2007 , Co-Authors: Cele C. Otnes,
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