Loyola University Chicago

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Faculty & Staff Details

Mary Ann McGrath , M.B.A., Ph.D.
Title: Professor
Office #: Maguire Hall 409
Phone: 312-915-6136
E-mail: mmcgrat@luc.edu

Personal Information

Degrees

  • Ph.D., Marketing, Northwestern University, 1988
  • M.B.A., Marketing, Northwestern University, 1973
  • B.S., Mathematics, Loyola University Chicago, 1968

Research Interests

  • Consumer behavior, with special emphasis on consumer rituals, gift exchanges, and gift- shopping
  • Retailing with emphasis on atmospherics, shopping behaviors and gender difference
  • Qualitative research methodologies appropriate for studying consumer behaviors in context:
    • ethnography
    • projective techniques
    • observation techniques
    • shopping with consumers

    Professional Associations

    • Association for Consumer Research since 1985. Involved with planning several annual conferences. Reviewer of submissions, member of several Program Committees.
    • American Marketing Association. Member since 1991.
    • Beta Gamma Sigma National Business Honor Society. Member since 1993.
    • Member of Editorial Review Board of Journal of Business Research.
    • Phi Beta Delta, Delta Psi Chapter.  Honor Society for Interntional Scholars, Loyola University Chicago.  Inducted in 2003.

  • Professional Activities

    • "Women and Business Conference," Active member of Planning Committee for Annual Conferences for Women in Business. Located at Loyola University Chicago. These conferences were the cooperative effort of the Ann B. Ida Gannon, B.V.M. Center, the Loyola School of Business Administration, the women business school faculty, and the Loyola Center for Values in Business. The conference brought to campus high-profile women business leaders to serve as keynote speakers.
    • Track Chair on "Cultural Issues in Marketing," Eighth Biannual World Marketing Congress, June 24-27, 1997, Kuala Lumpur, Malaysia.
    • Loyola University Center for Values in Business, Organized and executed annual seminars for Undergraduate Seniors and M.B.A. Students in the School of Business, 1992 to 1997.

    Courses Taught

    Consumer Behavior

    • GB 467 (Graduate)

    Integrated Marketing Communications

    • GB 464
    • GB 664

    Sales Promotion Strategy

    • GB 563

     

    Research Listings

    REFEREED PUBLICATIONS
    "Why Are Themed Brandstores so Powerful? Retail Brand Ideology at American Girl Place," Journal of Retailing, forthcoming August 2009 , Co-Authors: Stefania Borghini, John Sherry, Nina Diamond, Robert Kozinets, and Albert Muniz
    "American Girl and the Brand Gestalt: Closing the Loop on Socio-cultural Branding Research," Journal of Marketing, May 2009 , Co-Authors: Nina Diamond, John Sherry, Stefania Borghini, Rob Kozinets, Albert Muniz
    "European Advances in Consumer Research," Association for Consumer Research, (Duluth, MN), Vol. 8, Stefania Borghini and Cele Otnes eds. 2008
    "Shopping With Consumers: Reflections and Innovations," Qualitative Market Research: An International Journal, December 2004 , Co-Authors: Tina Lowrey and Cele Otnes
    "Perceptions and Realities of Male Shopping Behavior," Journal of Retailing, Volume 77 2001 , Co-Authors: Cele Otnes
    PAPERS PRESENTED AT PROFESSIONAL MEETINGS
    "Keeping It Fresh: Enhancements and Web-Play in an IMC Campaign," AACSB Part Time MBA Conference, Pepperdine University, Los Angeles, CA, October, 23-24 2008
    "Integrating the Collegiate ECHO in Direct and Interactive Marketing Courses," Direct/Internative Marketing Research Summit, Las Vegas, NV, October, 10-14 2008 , Co-presenting: Carol Scovotti, Lisa Spiller, Denny McCorkle, Harvey Markowitz
    "Allomother as Image and Essence: Animating the American Girl Brand," Consumer Culture Theory Conference, York University, May 2007 , Co-presenting: John Sherry, Robert Kozinets, Nina Diamond, Al Muniz, Stefania Borghini
    "Integrated Marketing Communication in Promoting Graduate Business Education," AACSB Part-Time MBA Conference, Washington University, October 2007
    "Innocents Abroad: Doing Student Research in a Cross-Cultural Setting," Marketing Managment Spring Conference, Chicago, IL, March 16-18 2005 , Co-presenting: Anne Reilly
    "Creating and Enacting Family through Consumption," European Conference of the Association for Consumer Research, Gutenberg, Sweden., June 22-25 2005 , Co-presenting: Dina Diamond, Robert Kozinets, John Sherry, Albert Muniz, Stefania Borghini
    "American Girl: The Family Brand," Chicago Association of Direct Marketing Educational Foundation Academic Update, Chicago, May 13, 2005 , Co-presenting: Nina Diamond, Robert Kozinets, John Sherry, Albert Muniz, Stefania Borghini
    "Innocents Abroad: Making Cross-Cultural Research Workable," Western Region Organizational Behavior Teaching Conference, February 21, 2004 , Co-presenting: Anne Reilly
    "Making Intergenerational Memories," Society for Applied Anthropology Annual Meeting, Dallas, Texas, March 31-April 4 2004 , Co-presenting: Nina Diamond, Robert Kozinets, John Sherry, Albert Muniz, Stefania Borghini
    "American Girl: Family Brand," Association for Consumer Research Annual Conference, Portland, Oregon, October 8-10 2004, Co-presenting: Stefania Borghini, Nina Diamond, Robert Kozinets, Albert Muniz, John Sherry
    "I'm An American Girl," Association for Consumer Research 2003 Conference, Toronto, Ontario, Canada, October, 2003 2003 , Co-presenting: Robert Kozinets, John Sherry, Albert Munez, Nina Diamond
    "Girl of Many Lands: Seeing the World Through the Blue/Green/Hazel/Brown Eyes of Your American Girl Today," 9th Cross-Cultural Research Conference, Half Moon Bay, Rose Hall, Jamaica, December 11-14 2003 , Co-presenting: John Sherry, Robert Kozinets, Stefamia Borghini, Nina Diamond, Albert Muniz
    "Serial Monogamy: Changing Careers Over a Lifetime," Workshop at Fourth Annual women in Business conference, 2001
    "Serial Monogamy: Changing Careers Over a Lifetime," Third annual Women in Business Conference, Loyola University Chicago, 2000
    "Male Shopper: An Oxymoron?," Presentation at the fourth bi-annual Conference on Gender, Marketing and Consumer Behavior, Chicago, Illinois, 2000
    "The Longitudinal Turn in Interpretive Consumer Research: Long-Term Immersion in a Single Site as Method," Conference for Consumer Research, Montreal, Canada, 1998
    "When Holidays Get Even Stranger: Further exploration of How Unacquainted Influencers Interact in Retail Settings," Conference for Consumer Research, Montreal, Canada, 1998 , Co-presenting: Cele Otnes
    BOOKS AND MONOGRAPHS
    Proceedings of the European Association for Consumer Research Conference in Milan, Italy, July, 2007 (ACR Publications, Blythewood, SC) , 2008, Cele Otnes, Stefania Borghini
    CONTRIBUTIONS OR CHAPTERS IN BOOKS
    "Allomother as Image and Essence: Animating the American Girl Brand," Consumer Culture Theory eds., John Sherry and Eileen Fischer, (London: Routledge), 2008 , Co-Authors: John Sherry, Robert Kozinets, Albert Muniz, Nina Diamond and Stefania Borghini
    "Allomother as Image and Essence: Animating the American Girl Brand," John Sherry and Eileen Fischer eds., Consumer Culture Theory, (New York: Routledge), 2008 , Co-Authors: John Sherry, Robert Kozinets, Albert Muniz, Nina Diamond, Stefania Borghini
    "The Evolution, Transformation and Demise of a Ritual: The Case of May Day," Cele C. Otnes and Tina M. Lawrey eds., Contemporary Consumption Rituals, A Research Anthology, (Lawrence Erlbaum Associates), 2004
    "Giving Until It Hurts: Two Case Studies of Compulsive Gift Giving Behavior," April Benson eds., (I Shop, Therefore I Am: Compulsive Spending and the Search for Self (New York: Jason Aronson Press), 2000
    "Giving Voice to the Gift: the Use of Projective Techniques to Recover Lost Meanings," Dennis Rook eds., (Brands, Consumers, Symbols and Research (Sage), Thousand Oaks, CA 1999, Co-Authors: John F. Sherry, Jr., and Sidney J. Levy,
    "Dream On: Projections of an Ideal Servicescape," John F. Sherry, Jr. eds., (Servicescapes: the Concept of Place in Contemporary Markets (NTC Business Books)), Lincolnwood, IL 1998
    OTHER RESEARCH ACTIVITY
    "Living in the Matrix: A Consumer Behaving in Chin," Invited Presentation, Chicago Consumer Culture Community, Loyola University Chicago, October 2008
    "Keeping It Fun and Fresh: New Trends and Tactics in an IMC Campaign," Invited Presentation, AACSB Part-time MBA Conference, Pepperdine University, October 2008
    "Using the ECHO Competition to Enrich Teaching and Learning," Invited Presentation, Direct and Interactive Research and Educational Summit, Las Vegas, Nevada, October 2008
    "All They Want for Christmas: What Consumers Want From Garden Retailers This Holiday," Garden Center Magazine, July 1999