Loyola University Chicago

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Faculty & Staff Details

Mary Ann McGrath , M.B.A., Ph.D.
Title: Associate Dean, Professor and Director of MSIMC Program
Office #: 504
Phone: 312-915-6136
E-mail: mmcgrat@luc.edu

Personal Information

Degrees

  • Ph.D., Marketing, Northwestern University, 1988
  • M.B.A., Marketing, Northwestern University, 1973
  • B.S., Mathematics, Loyola University Chicago, 1968

Research Interests

  • Consumer behavior, with special emphasis on consumer rituals, gift exchanges, and gift- shopping
  • Retailing with emphasis on atmospherics, shopping behaviors and gender difference
  • Qualitative research methodologies appropriate for studying consumer behaviors in context:
    • ethnography
    • projective techniques
    • observation techniques
    • shopping with consumers

    Professional Associations

  • Association for Consumer Research since 1985. Involved with planning several annual conferences. Reviewer of submissions, member of several Program Committees.
  • American Marketing Association. Member since 1991.
  • Beta Gamma Sigma National Business Honor Society. Member since 1993.
  • Member of Editorial Review Board of Journal of Business Research.
  • Phi Beta Delta, Delta Psi Chapter.  Honor Society for Interntional Scholars, Loyola University Chicago.  Inducted in 2003.

    Professional Activities

    • "Women and Business Conference," Active member of Planning Committee for Annual Conferences for Women in Business. Located at Loyola University Chicago. These conferences were the cooperative effort of the Ann B. Ida Gannon, B.V.M. Center, the Loyola School of Business Administration, the women business school faculty, and the Loyola Center for Values in Business. The conference brought to campus high-profile women business leaders to serve as keynote speakers.
    • Track Chair on "Cultural Issues in Marketing," Eighth Biannual World Marketing Congress, June 24-27, 1997, Kuala Lumpur, Malaysia.
    • Loyola University Center for Values in Business, Organized and executed annual seminars for Undergraduate Seniors and M.B.A. Students in the School of Business, 1992 to 1997.

    Courses Taught

    Consumer Behavior

    • GB 467 (Graduate)

    Integrated Marketing Communications

    • GB 464
    • GB 664

    Sales Promotion Strategy

    • GB 563

     

    Research Listings


    REFEREED PUBLICATIONS
    "Shopping With Consumers: Reflections and Innovations," Qualitative Market Research: An International Journal, December 2004 , Co-Authors: Tina Lowrey and Cele Otnes

    "Perceptions and Realities of Male Shopping Behavior," Journal of Retailing, Volume 77 2001 , Co-Authors: Cele Otnes


    PAPERS PRESENTED AT PROFESSIONAL MEETINGS
    "Innocents Abroad: Doing Student Research in a Cross-Cultural Setting," Marketing Managment Spring Conference, Chicago, IL, March 16-18 2005 , Co-presenting: Anne Reilly

    "Creating and Enacting Family through Consumption," European Conference of the Association for Consumer Research, Gutenberg, Sweden., June 22-25 2005 , Co-presenting: Dina Diamond, Robert Kozinets, John Sherry, Albert Muniz, Stefania Borghini

    "American Girl: The Family Brand," Chicago Association of Direct Marketing Educational Foundation Academic Update, Chicago, May 13, 2005 , Co-presenting: Nina Diamond, Robert Kozinets, John Sherry, Albert Muniz, Stefania Borghini

    "Innocents Abroad: Making Cross-Cultural Research Workable," Western Region Organizational Behavior Teaching Conference, February 21, 2004 , Co-presenting: Anne Reilly

    "Making Intergenerational Memories," Society for Applied Anthropology Annual Meeting, Dallas, Texas, March 31-April 4 2004 , Co-presenting: Nina Diamond, Robert Kozinets, John Sherry, Albert Muniz, Stefania Borghini

    "American Girl: Family Brand," Association for Consumer Research Annual Conference, Portland, Oregon, October 8-10 2004 , Co-presenting: Stefania Borghini, Nina Diamond, Robert Kozinets, Albert Muniz, John Sherry

    "I'm An American Girl," Association for Consumer Research 2003 Conference, Toronto, Ontario, Canada, October, 2003 2003 , Co-presenting: Robert Kozinets, John Sherry, Albert Munez, Nina Diamond

    "Girl of Many Lands: Seeing the World Through the Blue/Green/Hazel/Brown Eyes of Your American Girl Today," 9th Cross-Cultural Research Conference, Half Moon Bay, Rose Hall, Jamaica, December 11-14 2003 , Co-presenting: John Sherry, Robert Kozinets, Stefamia Borghini, Nina Diamond, Albert Muniz

    "Serial Monogamy: Changing Careers Over a Lifetime," Workshop at Fourth Annual women in Business conference, 2001

    "Serial Monogamy: Changing Careers Over a Lifetime," Third annual Women in Business Conference, Loyola University Chicago, 2000

    "Male Shopper: An Oxymoron?," Presentation at the fourth bi-annual Conference on Gender, Marketing and Consumer Behavior, Chicago, Illinois, 2000

    "The Longitudinal Turn in Interpretive Consumer Research: Long-Term Immersion in a Single Site as Method," Conference for Consumer Research, Montreal, Canada, 1998

    "When Holidays Get Even Stranger: Further exploration of How Unacquainted Influencers Interact in Retail Settings," Conference for Consumer Research, Montreal, Canada, 1998 , Co-presenting: Cele Otnes


    CONTRIBUTIONS OR CHAPTERS IN BOOKS
    "The Evolution, Transformation and Demise of a Ritual: The Case of May Day," Cele C. Otnes and Tina M. Lawrey eds., Contemporary Consumption Rituals, A Research Anthology, (Lawrence Erlbaum Associates), 2004

    "Giving Until It Hurts: Two Case Studies of Compulsive Gift Giving Behavior," April Benson eds., (I Shop, Therefore I Am: Compulsive Spending and the Search for Self (New York: Jason Aronson Press)), 2000

    "Giving Voice to the Gift: the Use of Projective Techniques to Recover Lost Meanings," Dennis Rook eds., (Brands, Consumers, Symbols and Research (Sage)), Thousand Oaks, CA 1999 , Co-Authors: John F. Sherry, Jr., and Sidney J. Levy,

    "Dream On: Projections of an Ideal Servicescape," John F. Sherry, Jr. eds., (Servicescapes: the Concept of Place in Contemporary Markets (NTC Business Books)), Lincolnwood, IL 1998


    OTHER RESEARCH ACTIVITY
    "All They Want for Christmas: What Consumers Want From Garden Retailers This Holiday," Garden Center Magazine, July 1999