| REFEREED PUBLICATIONS |
"Screening For Successful Low-Budget Marketing Strategies For New Ventures," Journal of Research in Marketing & Entrepreneurship, 2006 |
"Characteristics of Successful Low-Budget Marketing Strategies For New Ventures: Analysis of Selected Cases," G.E. Hills, D.J. Hansen, and Bill Merrilees (eds.), Research at the Marketing/Entrepreneurship Interface (University of Illinois at Chicago), 2003 |
"Guerilla Marketing in New Venture Marketing Strategies," Research at the Marketing/Entrepreneurship Interface, (Chicago, The University of Illinois at Chicago), 2002 |
"Characteristics of Share-Gaining Marketing Strategies for Smaller-Share Firms: Literature Review and Synthesis," Journal of Marketing: Theory and Practice, Spring 1999 |
"Successful Marketing Strategies For New Ventures: Analysis of Selected Cases," Research at the Marketing/ Entrepreneurship Interface, Chicago, The University of Illinois at Chicago, 1999 |
| PAPERS PRESENTED AT PROFESSIONAL MEETINGS |
"Three Common Marketing Causes of Small New Business Failures," Symposium on Research at the Marketing/Entrepreneurship Interface, August 2006 |
"Three Common Marketing Causes of Small New Venture Failures," UIC Research Symposium on Marketing and Entreprenuership, August 2006 |
"Characteristics of Successful Corporate New-Business Venturing: A Case Study Approach," 17th Annual UIC Research Symposium on Marketing and Entrepreneurship, August 2003 |
"Identifying Successful Low-Budget Marketing Strategies For New Ventures: A Proposed Evaluation Procedure," Research Symposium on Marketing and Entrepreneurship, Washington, D.C, August 2001 |
"Characteristics of Successful Low-Budget Marketing Strategies for New Ventures: Analysis of Selected Cases," Research Symposium on Marketing and Entrepreneurship, Chicago, Illinois, August 2000 |
"When Might a New Venture Succeed With a Low Budget Marketing Strategy," Research Symposium on Marketing and Entrepreneurship, San Francisco, August 1999 |
"Guerilla Marketing in New Venture Marketing Strategies," Research Symposium on Marketing and Entrepreneurship, Boston, August 1998 |
| CONTRIBUTIONS OR CHAPTERS IN BOOKS |
"Identifying Successful Low-Budget Marketing Strategies For New Ventures: A Proposed Evaluation Procedure"," G. E. Hills, D. J. Hansen, G. T. Solomon, and E. K. Winslow eds., Research at the Marketing/Entrepreneurship Interface, (The University of Illinois at Chicago), 2004 |
"When Might a New Venture Succeed With a Low Budget Marketing Strategy?," in Gerald E. Hills and Robert P. Singh eds., (Research at the Marketing Entrepreneurship Interface, Chicago, The University of Illinois at Chicago), 2001 |
"Characteristics of Successful Marketing Strategies For New Ventures: A Proposed Framework Based Upon Empirical Research on Empirical Research on “Smaller” Firms," in Gerald E. Hills, Joseph J. Giglierano, and Claes M. Hultman eds., (Research at the Marketing/ Entrepreneurship Interface, Chicago, The University of Illinois at Chicago), |
"Problems and Difficulties in Market Assessment For New Ventures: Suggested Guidelines For Entrepreneurs When Encountering Them," in Gerald E. Hills, Richard D. Teach, and Gus M. Geursen eds., (Research at the Marketing/Entrepreneurship Interface, Chicago, The University of Illinois at Chicago), 1999 |
