When Loyola University Chicago changed its logo recently, it inspired Loyola University Health System (LUHS), Stritch School of Medicine (SSOM), and Loyola University Physician Foundation (LUPF) to revamp their image. Together, these entities are now known as “Loyola Medicine.”
“We realized we had an opportunity to unify the entities that make up our Loyola medical family,” says Deborah Simpkins, vice president, Department of Marketing, LUHS. “We exist together in a collaborative relationship that centers on patient care with the practice of medicine as the common thread.”
LUHS, for example, provides the physical medical facilities and ancillary services (such as laboratory testing) for treating patients. SSOM provides education for future medical professionals. The medical institutes advance knowledge by conducting research and examining trends and ethical issues in medicine. LUPF joins physicians together in medical practice. Clinical professionals use their medical expertise to care for patients. And each non-clinical employee is responsible, directly or indirectly, for the way patients are treated, particularly from a customer service standpoint.
“Loyola Medicine is the name that ties all of these entities together,” Simpkins says.
Loyola Medicine will continue to use its existing tagline, “We also treat the human spirit.” “Our tagline succinctly states our promise to go beyond the illness to treat the whole person,” Simpkins says. “It’s the branding our audiences remember and the message we want to get across, so we’ll continue to use it wherever appropriate.”
SSOM also will use the University’s promise of “Preparing people to lead extraordinary lives.”