Social Media Policy
The rise of the digital age has transformed the way we communicate, both as individuals and on behalf of a company or organization. Conversations are continuously shifting online in the form of intensely popular social media channels. Although traditional modes of communication (e-mail, newsletters, print advertising, etc.) still play a major role in an organization’s communication, social media have become important outlets for sharing news and creating conversations, especially among teenagers and young adults. The purpose of these policies is to define social media in the context of Loyola University Chicago and to promote the use of social media in line with all University Policies and within the mission and values of the University.
A Note on University Policies
When using social media, faculty and staff will be held to all Loyola University Chicago official policies, including but not limited to ITS Policies and Guidelines and Human Resources Codes of Conduct. Before engaging in social media, be sure to review and familiarize yourself with the University’s Policies.
Role of Official Loyola University Chicago Social Media Accounts
The primary social media accounts representing Loyola University Chicago are managed by the office of University Marketing and Communication. These include the general official University Facebook, Twitter, Flickr, Instagram, and YouTube sites.
University news, events, and interesting content is shared for Loyola community members through the Loyola University Chicago official social media channels. It is a policy that only general University-wide information, relevant to all audiences, is shared via the official social media channels. Any other department/office’s specific marketing material, event information, news, etc. will not be shared or posted on the official channels. Specific audience messages are best communicated through other more targeted accounts.
- Any social media content representing Loyola and published by a Loyola employee is subject to the policies of the University and can be removed or asked to be removed at the discretion of the Vice President of University Marketing and Communication.
- The purpose of Loyola social media accounts should be to support the University's mission, goals, programs, and sanctioned efforts.
- Official Loyola social media accounts should not be used for recruitment or employment purposes. Read the Loyola University Chicago Human Resources Recruitment and Employment Policy for more information.
- Maintain confidentiality. Never post personal information about a Loyola student, alumnus, or employee. Do not post information about a student's academic record or financial aid award package in a public online forum.
- Social media managers are responsible for responding to comments and keeping an eye out for inappropriate behavior on these platforms.
- Official social media accounts must follow Loyola University Chicago Brand and Graphic Standards, including those dictating logo and color usage.
- Social media managers are responsible for the accuracy and completeness of their social media content. Content and accounts that are inaccurate, unattended, or unprofessional will be asked to be rectified or deleted.
- Exercise discretion, thoughtfulness, and respect for your colleagues, associates, and the University's supporters.
- Avoid discussing or speculating on internal policies or operations.
- Refrain from reporting, speculating, discussing, or giving any opinions on University topics or personalities that could be considered sensitive, confidential, or disparaging.
- Keep your personal and professional social media presences separate. Social networking sites like Facebook and Twitter allow you to create multiple accounts as long as you use a different e-mail account to register each one.