Glossary

Ex Libris: Latin for "bookplate." Traditionally, these were designed specifically for a particular person or an organization, then placed on the front inside cover of any book in a collection to indicate ownership. The design of the Ex Libris would mirror the essence of its owner through graphic illustrations and/or words.

Graphic identity program: The entire set of approved guidelines governing an organization's graphic design standards, as outlined in this graphic standards manual.

Lock-up: A precise and rigid alignment of the various elements of the university signature.

Loyola University Chicago seal: This is a circular style logo that incorporates the shield. This is not a part of the identity program. The seal is approved for use only on diplomas and on certain official, legal applications.

Loyola University Chicago shield: The shield-shaped symbol with a pictogram of two wolves feasting at a cauldron, surrounded by a Latin motto.

Pantone colors: Pantone® colors are universally accepted colors for the printing industry. Each color is designated as PMS followed by a number designation, e.g., Loyola's official maroon is PMS 208. Pantone® is a registered trademark of Pantone, Inc.

Promise mark: The mark that contains the promise: "Preparing People to Lead Extraordinary Lives."

Serif: A small decorative line added as an embellishment to the basic form of a character. Typefaces are often described as being serif or sans serif (without serifs). The most common serif typeface is Times Roman. A common sans serif typeface is Helvetica.

University name: Loyola University Chicago

University signature or university identity: Consists of a logo or wordmark, and possibly supported by other graphic elements. The Loyola signature consists of the university shield and motto, the university name set in a distinctive typestyle, the Promise, "Preparing People to Lead Extraordinary Lives" and a horizontal rule. Color usage is also part of the signature.

Wireframe: A graphic that is made up of lines, rather than filled-in shapes. In the case of Loyola University Chicago's logo, wireframe refers to the outlines of a two-dimensional object rather than a three-dimensional one.

Wordmark: Also known as a logotype. A graphic that is word- or letter-based and derived from a name. Graphic images that are similarly used but that are more symbol- or picture-based, are referred to as "logos."