Loyola University Chicago

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Loyola University Chicago

Quinlan School of Business

MINI-MBA CERTIFICATE PROGRAM - PROGRAM CONTENT

FORMULATING STRATEGY: CREATING COMPETITIVE ADVANTAGE

Creating competitive advantage is a central challenge to the firm, placing enormous demands on its managerial skills and capabilities. Rapid technological change, global competition, changing demographics, and new organizational forms are among several forces redefining how firms compete. This session gives participants insight into widely used strategic planning approaches. Topics include the essentials of industry and competitive analysis, identifying and extending core competencies, using the value chain to identify strategic opportunities, and creating strategic alliances.

APPLYING STRATEGY: SUSTAINING COMPETITIVE ADVANTAGE

This session applies the lessons from the Formulating Strategy session by examining a Harvard Business School case study illustrating a successful organization’s dismally failed acquisition strategy. Participants will conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis of the organization both at the time of the acquisition and at the time of the subsequent divestiture, and will analyze the specific reasons for the failure of the strategic course of action taken. Participants will then discuss the strategy of the subsequent owner, contrasting it to that of the previous organization, in order to assist them in understanding the effect of strategic thinking and planning on their own organization.

BUILDING SUCCESSFUL TEAMS AND CONFLICT RESOLUTION

A team is more than a group of individuals sitting around a conference table.  In this session participants will learn the key components required to build a strong and connected team and the characteristics that set a successful team apart from the crowd.  Participants will assess the role trust plays in a team and how to re-establish trust that has been compromised by conflict.  Most busy leaders expect others to do their jobs and do them well—which means to “be nice and play in the sandbox.” But what happens when they don’t “play nice?” How do you build teams to minimize the conflict that is inevitable in any organization? What is your role when your direct reports find themselves at odds with each other? How and when should you intervene to ensure that your organization is functioning as effectively as possible?  This module helps participants articulate their core beliefs about conflict.  Participants will identify their preferred approach to managing conflict and explore various strategies for adapting how they manage conflict in order to achieve their desired outcomes.  This very practical and application-based course concludes with an overview of user-friendly tools that can be used as a roadmap to diffuse conflict and build trust.

MANAGERIAL ACCOUNTING: PLANNING, CONTROL, AND DECISION-MAKING

Managerial Accounting deals with information used by managers and the workforce within the firm to make effective decisions. This session explores budgeting practices, typical internal accounting reports and cost behaviors, and activity-based costing. We explore current practices with each. The budgeting process will be used to glue together the session's topics. After completing this session you will understand:

NEGOTIATIONS

This module will provide a general overview of negotiation skills and will utilize experiential exercises and simulations to help participants better prepare for future negotiations.  To help guide their learning, all participants will receive a copy of the highly acclaimed negotiations book, "Getting to Yes."  Topics covered in this session include:

PRINCIPLES OF FINANCE

In the business world, all actions eventually must be translated into quantitative terms. Those who have not majored in disciplines such as accounting or finance or economics must still be able to handle these areas in any key role of management or leadership in a business setting. The purpose of this session is to analyze the framework within which institutions make financial decisions.

For example, how should organizations or individuals evaluate investments that will pay off in the future? What factors cause stock and bond prices to rise and fall? What impact does inflation have on stock and bond prices? How does risk influence stock and bond prices? How is risk measured for stocks? For bonds?  Both individuals and organizations invest, and both need to understand the risks and benefits that come with investment opportunities. In this session, the world of finance is explained to help you better understand the risks and benefits of different investment opportunities.

MARKETING STRATEGY

Great marketing involves more than just catchy slogans and clever advertising. To succeed at marketing, organizations must understand their company and their marketing goals; their customers (who they are, how they buy, and why they buy); their competitors; and the context in which they compete. Only once organizations understand these key drivers, can they really develop sound marketing plans. The session begins with this analysis and then covers the marketing fundamentals every manager must know in order to achieve their organization’s marketing goals.

PROJECT MANAGEMENT

Project Management skills are critical in every function in every organization.  In this session, we will review the fundamentals of Project Management.  The session will cover the well-known project management practices that contribute to project success.  We will also review various failure factors.  Finally, we will review success factors that are emerging from ongoing empirical research into project success and failure so that participants can better recognize and manage hurdles when managing their own projects.

LEADERSHIP: THE ART OF PERSUASION AND CONFLICT MANAGEMENT

Effective leaders are able to successfully manage relationships across the organization by artfully persuading others and managing conflict.  In this experiential session, Type Theory will be applied as we explore how preferences impact what persuades and influences people, how we react, and resolve conflict.  The session concludes with the creation of a leadership action plan.

BALANCED SCORECARD

The balanced scorecard is a strategic management tool that can be used by organizations to articulate and communicate strategy, measure performance, and link cause and effect relationships in business operations. By using a combination of financial, customer and internal metrics, the balanced scorecard is a powerful tool that organizations can use to meet challenges related to changing demographics, increased customer expectations, increased competition or financial pressures. This session will discuss specific goals and measures that organizations can utilize for an effective scorecard, as well as provide suggestions for scorecard development and implementation.

Loyola

Quinlan School of Business · 820 N. Michigan Ave., Chicago, IL 60611
Phone: 312.915.7057 · quinlan@luc.edu

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