Faculty

Degrees

• PhD, Mass Communications-Advertising, University of Wisconsin-Madison, 1966

• MBA, Marketing and Statistics, Miami University, 1956

• BBA, Marketing and Statistics, Miami University, 1954

Research Interests

• Advertising theory

• History of advertising

• Retailing management

• Promotion techniques

Professional & Community Affiliations

• American Marketing Association

• American Academy of Advertising

• Specialty Advertising Association

Courses Taught

• Marketing Management, Undergraduate and MBA

• Marketing Communications, MBA

• Advertising Management

• Promotion Management

• Sales Management