Loyola University Chicago

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Loyola University Chicago

Quinlan School of Business

Faculty

Joan M. Phillips

Title/s: Department Chair, Professor

Office #: Maguire 438

Phone: 312.915.7815

E-mail: jphillips@LUC.edu

Degrees

Research Interests

Research Methods

Professional & Community Affiliations

Courses Taught

Awards

Publications

Refereed Articles

Phillips, J., T. Reynolds, K. Reynolds. "Decision-Based Voter Segmentation: An Application for Campaign Message Development." European Journal of Marketing. 44. 3/4 (2010).

Phillips, J. T. Reynolds. "A Review and Comparative Analysis of Laddering Research Methods: Recommendations for Quality Metrics." Review of Marketing Research. 5.6 (2009). 130-174.

Bradford, K., J. Crant, J. Phillips. "How Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance." Journal of Marketing Theory and Practice. 17 (2009). 389-400.

Phillips, J., T. Reynolds. "A Hard Look at Hard Laddering: A Comparison of Studies Examining the Hierarchical Structure of Means-End Theory." Qualitative Market Research - An International Journal. 12.1 (2009). 83-89.

Phillips, J., J. Urbany, T. Reynolds. "Confirmation and the Effects of Valenced Political Advertising: A Field Experiment."Journal of Consumer Research, 34 (2008). 794-806.

Urbany, J., T. Reynolds, J. Phillips. "How to Make Values Count in Everyday Decisions." MIT Sloan Management Review 49 (2008). 75-80.

Bickart, B., J. Phillips, J. Blair. "The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies."  Marketing Letters. 17 (2006). 167-180.

Refereed Proceedings

Ramanathan, S., A. McGill, J. Phillips, D. Schill, R. Kirk. "Are Political Opinions Contagious? An Investigation on the Effects of Seating Position and Prior Attitudes on Moment-to-Moment Evaluations During the Presidential Debates." Advances in Consumer Research. 37 (2010).

Phillips, J., J. Urbany, T. Reynolds. "Does Confirmation Trump Valence? Confirmation and the Effect of Negative and Positive Political Advertising." Advances in Consumer Research. 34 (2007). 208.

Phillips, J., J. Urbany, T. Reynolds. "The Impact of Political Advertising on Young Voters in the 2004 U.S. Presidential Election." Marketing and Public Policy Conference, American Marketing Association, 15 (2005). 199-200.

Presentation of Refereed Papers

Ramanathan, Suresh, A. McGill, J. Phillips, D. Schill, R. Kirk. "Are Political Opinions Contagious? An Investigation on the Effects of Seating Position and Prior Attitudes on Moment-to-Moment Evaluations During the Presidential Debates." Association for Consumer Research. Pittsburgh, Pennsylvania. October 2009.

Phillips, J. "The Application of Cognitive Processes to Organizational Surveys: How Informants Report about Interorganizational Relationships."  Third International Conference on Establishments Surveys: Survey Methods for Businesses, Farms, and Institutions. Montreal, Quebec. June 2007.

Phillips, J., J. Urbany, T. Reynolds.  "Does Confirmation Trump Valence? Confirmation and the Effect of Negative and Positive Political Advertising." Association for Consumer Research. Orlando, Florida. September 2006.

Phillips, J., J. Urbany, and T. Reynolds. "The Impact of Political Advertising on Young Voters in the 2004 U.S. Presidential Election." Marketing and Public Policy Conference, American Marketing Association. Washington, District of Columbia. May 2005.

Loyola

Quinlan School of Business · 820 N. Michigan Ave., Chicago, IL 60611
Phone: 312.915.7057 · quinlan@luc.edu

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