Loyola University Chicago

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Loyola University Chicago

Quinlan School of Business

Faculty

Linda Tuncay Zayer

Title/s: Associate Professor

Office #: Maguire 442

Phone: 312.915.6134

E-mail: ltuncay@LUC.edu

Degrees

Research Interests

Multimethod exploration and analysis of how gender and self-concept interact with consumer behavior variables, especially as it relates to persuasion and shopping behavior.

Professional & Community Affiliations

Offices Held in Professional Organizations

 

Awards

Selected Publications

PEER-REVIEWED JOURNAL ARTICLES:

Zayer, Linda Tuncay, Cele C. Otnes, and Eileen Fischer, “The Nature and Implications of Consumers’ Experiential Framings of Failure in High-Risk Service Contexts,” Journal of Service Research, expected publication 2014.

Tinson, Julie, Angeline Close, Linda Tuncay Zayer and Peter Nuttall, “Attitudinal and Behavioral Resistance: A Marketing Perspective,” Journal of Consumer Behaviour, 12 (6), 2013, p. 436-448.

Zayer, Linda Tuncay, Katherine Sredl, Marie-Agnes Parmentier and Catherine Coleman, “Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Sexuality and Authenticity,” Consumption, Markets, and Culture 15 (4), 2012, p. 333-357.

Schmidt, Jeff, Linda Tuncay Zayer, and Roger Calantone, “Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services,” Journal of Product Innovation Management, 29 (1), 2012, 87-98.

Zayer, Linda Tuncay and Stacy Neier, “An Exploration of Men’s Brand Relationships,” Qualitative Market Research: An International Journal, 14 (1) 2011, 83-104.

Zayer, Linda Tuncay, “A Typology of Men’s Conceptualizations of Ideal Masculinity in Advertising,” Advertising & Society Review, 10 (April), 2010.  Lead article.

Tuncay, Linda and Cele C. Otnes, “The Use of Persuasion Management Strategies by Identity-Vulnerable Consumers: The Case of Heterosexual Male Shoppers.” Journal of Retailing, 84 (December) 2008, p. 487-499.

Fischer, Eileen M., Cele C. Otnes, and Linda Tuncay (alphabetical order for authorship), "Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving," Journal of Consumer Research, 34 (December) 2007, p. 425-440. Lead article.

EDITED BOOK:

Gender, Culture, and Consumer Behavior, Cele C. Otnes and Linda Tuncay Zayer eds., Psychology Press, 2012.

BOOK CHAPTERS:

Zayer, Linda Tuncay and Peter Coleman, “Male Consumers’ Motivations for Online Information Search,” in Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail, Angeline Close, ed., 237 - 266, 2012.

Zayer, Linda Tuncay and Cele C. Otnes, “Climbing the Ladder or Chasing a Dream? Men’s Responses to Idealized Portrayals of Masculinity in Advertising,” in Gender, Culture and Consumer Behavior, Cele C. Otnes and Linda Tuncay Zayer, eds., 87-110, 2012.

Tuncay, Linda and Cele C. Otnes, "Exploring the Link between Masculinity and Consumption," in Brick & Mortar Shopping in the 21st Century, Tina M. Lowrey ed., 2008, p.153-168, Erlbaum Associates.

PEER-REVIEWED CONFERENCE PROCEEDINGS:

Zayer, Linda Tuncay, “Masking Behavior: Examining the Influence of Social Networks on Men’s Consumption Practices,” Advances in Consumer Research, forthcoming abstract, v.39, 2012.

Harris, Dawn, Nick Lash, Linda Tuncay Zayer, Michael Welch and Thomas Derdak, “Evaluating a Model for Entrepreneurship in Emerging Markets,” Strategic Management Society Special Conference, abstract, 2011.

Zayer, Linda Tuncay, "Discourses of Femininity in Advertising among Generation X Women," Advances in Consumer Research,abstract, v.37, 2010.

Ruth, Julie, Linda Tuncay, Cele C. Otnes, and Atul Kulkarni “The Influence of Change-Focused Advertising Appeals and Self-referencing on Consumer Persuasion.” Full paper published,American Marketing Association Summer Educator’s Conference Proceedings, 2009.

Tuncay, Linda, Katherine Sredl, Marie-Agnes Parmentier, and Catherine Coleman, “Exploring Gender Discourses in the Media,” abstract, Advances in Consumer Research, v.36, 2009.

Tuncay, Linda, Kristin Mather, and Nick Kristin, "Exploring Women's Narratives of Gender, Social Comparison and Advertising," abstract, Proceedings for the 5th International Congress of Qualitative Inquiry, 2009

Tuncay, Linda and Catherine Coleman, “Examining Advertising Practitioners’ Ethical Considerations: Implications for Consumer Welfare,” working paper abstract, Advances in Consumer Research, v.35, 2008.

Catherine Coleman, Marie-Agnes Parmentier, Katherine Sredl, and Linda Tuncay (alphabetical order), “Exploring Gendered Discourses of the Home as Portrayed in the Media,” abstract, Ninth Proceedings for Gender, Marketing and Consumer Behavior Conference, 2008.

Fischer, Eileen, Cele C. Otnes, and Linda Tuncay, “Oh Baby! Reconciling ‘Artificial’ Means of Authentic Parenthood,” abstract,Consumer Culture Theory Conference Proceedings, 2008.

Neier, Stacy and Linda Tuncay, “Men’s Consumer-Brand Relationships,” European Advances in Consumer Research,working paper abstract, v.8, 2008.

Tuncay, Linda and Cele C. Otnes, “The Use of Seeker and Sentry Strategies by Heterosexual Male Shoppers,” abstract, Advances in Consumer Research, v.34, 2007.

Ruth, Julie A., Cele C. Otnes, Linda Tuncay, and Atul A. Kulkarni, “The Influence of Self-Referencing and Change-Focused Advertising Appeals,” abstract, Proceedings of the Society for Consumer Psychology, Dawn Lerman and David Luna, Eds., abstract, 2007.

Tuncay, Linda, "Conceptualizations of Masculinity among a ‘New’ Breed of Male Consumers," Full paper, Eighth Proceeding for the Association for Consumer Research Gender, Marketing and Consumer Behavior Conference, 2006.

Tuncay, Linda, "Men's Responses to Depictions of Ideal Masculinity in Advertising," abstract, Advances in Consumer Research, v.33, 2006. 

Otnes, Cele C., Julie Ruth, and Linda Tuncay, "Transformational Products and Everyday Consumption Contexts," abstract,Advances in Consumer Research, v.33, 2006, published online atwww.acrwebsite.org, not in printed volume.

Otnes, Cele C., Eileen Fisher, Linda Tuncay and Alexandra Rodriguez, “A Grounded Typology of Consumer Conceptualizations of Failure,” abstract, Advances in Consumer Research, v.32, 2005.

Otnes, Cele C., Molly Neisen, Michelle Nelson, and Linda Tuncay, "From the Poconos to Puerto Vallarta: The Evolution of Honeymoon Advertising from 1959-2004," abstract, Proceedings for Conference on Historical Analysis and Research in Marketing, v.12, 2005. 

Otnes, Cele C., Linda Tuncay, and Eileen Fischer, “Persisting and Failing in the Marketplace: A Cultural-Discourse Interpretation,” abstract, First International Congress of Qualitative Inquiry, 2005.

Tuncay, Linda, Michelle Nelson and Jacqueline Kacen, “Shedding New Light on Consumers’ Construal of Sexism in Advertising,” abstract, eds. Craig Thompson and Linda M. Scott, SeventhProceedings for the Association for Consumer Research Gender, Marketing and Consumer Behavior Conference, 2004.

Tuncay, Linda, Eileen Fischer, Cele C. Otnes, “Confronting Gender Ideology and Crafting Gender Identity,” abstract, SeventhProceedings for the Association for Consumer Research Gender, Marketing and Consumer Behavior Conference, 2004.

Schmidt, Jeffrey, Roger Calantone, and Linda Tuncay, “Grumpier Old Men: How Gender and Age Differences Affect Product Evaluation,” abstract, American Marketing Association Summer Educators' Conference Proceedings, 2004.

Grants

2009-2011: Chicago Interactive Marketing Association, $10,000

Conference Presentations

Zayer, Linda Tuncay, “Masking Behavior: Examining the Influence of Social Networks on Men’s Consumption Practices,” Association for Consumer Research, St. Louis, October 2011.

Harris, Dawn, Nick Lash, Linda Tuncay Zayer, Michael Welch and Thomas Derdak, “Evaluating a Model for Entrepreneurship in Emerging Markets,” Strategic Management Society Special Conference, San Diego, CA, June 2011.

Harris, Dawn, Nick Lash, Linda Tuncay Zayer, Michael Welch and Thomas Derdak, “A Strategic Alliance Framework to Harness Entrepreneurial Skills in Subsistence Marketplaces,” Subsistence Marketplace Conference, Chicago, IL, July 2010

Zayer, Linda Tuncay, "Discourses of Femininity in Advertising among Generation X Women," Association for Consumer Research, Pittsburgh, PA, October 2009.

Ruth, Julie, Linda Tuncay, Atul Kulkarni, Cele C. Otnes, “The Influence of Change-Focused Advertising Appeals and Self-referencing on Consumer Persuasion,” American Marketing Association Summer Educator’s Conference, Chicago, IL, August 2009.

Tuncay, Linda, Kristin Mather, and Nick Kristin, "Exploring Women's Narratives of Gender, Social Comparison and Advertising," Fifth International Congress of Qualitative Inquiry,Champaign, IL, May 2009.

Tuncay, Linda, Katherine Sredl, Marie-Agnes Parmentier, and Catherine Coleman, “Exploring Gender Discourses in the Media,”Association for Consumer Research Conference, San Francisco, CA, October 2008.

Session Chair, Media Influences on Consumption, Association for Consumer Research Conference, San Francisco, CA, October 2008.

Fischer, Eileen, Cele C. Otnes, and Linda Tuncay, “Oh Baby! Reconciling ‘Artificial’ Means of Authentic Parenthood,” Consumer Culture Theory Conference, Boston, MA, June 2008.

Coleman, Catherine, Marie-Agnes Parmentier, Katherine Sredl, and Linda Tuncay (alphabetical order), “Exploring Gendered Discourses of the Home as Portrayed in the Media,” ACR Gender, Marketing and Consumer Behavior Conference, Boston, MA, June 2008.

Tuncay, Linda and Catherine Coleman, “Examining Advertising Practitioners’ Ethical Considerations: Implications for Consumer Welfare,” working paper poster presentation, Association for Consumer Research, Memphis, TN, October 2007.

Session chair on Persuasion and Promotion, European Association for Consumer Research, Milan, Italy, July 2007.

Neier, Stacy, and Linda Tuncay, “Men’s Consumer-Brand Relationships,” European Association for Consumer Research,working paper poster presentation, Milan, Italy, July 2007.

Ruth, Julie, Linda Tuncay Zayer, Cele C. Otnes, and Atul A. Kulkarni, “The Influence of Self-Referencing and Change-Focused Advertising Appeals,” Society for Consumer Psychology Conference, Las Vegas, NV, February 2007.

Tuncay, Linda and Cele Otnes, "The Use of Seeker and Sentry Strategies by Heterosexual Male Shoppers," Association for Consumer Research, Orlando, FL, October 2006.

Tuncay, Linda, "Conceptualizations of Masculinity among a ‘New’ Breed of Male Consumers," ACR Gender, Marketing and Consumer Behavior Conference, Edinburgh, Scotland, July 2006.

Tuncay, Linda and Cele C. Otnes, "Exploring the Link between the ‘New Masculinity’ and Consumption: Underlying Tensions and Shopping Behavior," Advertising and Consumer Psychology Conference, Houston, TX, May 2006.

Otnes, Cele C., Julie Ruth, and Linda Tuncay, "Transformational Products and Everyday Consumption Contexts," Association for Consumer Research, San Antonio, TX, October 2005.

Tuncay, Linda, "Men's Responses to Depictions of Ideal Masculinity in Advertising," Association for Consumer Research, San Antonio, TX October 2005.

Otnes, Cele C., Linda Tuncay, Eileen Fischer, “Persisting and Failing in the Marketplace: A Cultural-Discourse Interpretation,” First International Congress of Qualitative Inquiry, University of Illinois, Urbana, IL, May 2005.

Otnes, Cele C., Molly Neisen, Michelle Nelson and Linda Tuncay, “From the Poconos to Puerto Vallarta: The Evolution of Honeymoon Advertising from 1959-2004,” Conference on Historical Analysis and Research in Marketing, Long Beach, CA, April 2005.

Otnes, Cele C., Eileen Fischer, Linda Tuncay and Alexis Rodriguez, “A Grounded Typology of Consumer Conceptualizations of Failure,” Association of Consumer Research Conference, Portland, OR, October 2004.

Schmidt, Jeffrey, Roger Calantone, and Linda Tuncay, “Grumpier Old Men: How Gender and Age Differences Affect Product Evaluation,” American Marketing Association Summer Educators' Conference, Boston, MA, August, 2004.

Tuncay, Linda, Cele C. Otnes, Eileen Fischer, “Consumers’ Conceptualizations of Failure in the Marketplace,” Society for Consumer Psychology Conference, Honolulu, HI, July 2004

Tuncay, Linda, Eileen Fischer, and Cele C. Otnes “Confronting Gender Ideology and Crafting Gender Identity,” ACR Conference on Gender, Marketing and Consumer Behavior, Madison, WI, June 2004.

Tuncay, Linda, Michelle Nelson, and Jackie Kacen, “Shedding New Light on Consumers’ Construal of Sexism in Advertising,” ACR Conference on Gender, Marketing and Consumer Behavior, Madison, WI, June 2004.

Tuncay, Linda, “Social Comparison to Depictions of Masculinity in Advertising: Effects on Gender Role Discrepancy,” Albert J. Haring Symposium, Indiana University, Bloomington, IN, April 2004.

Otnes, Cele C., Eileen Fischer, Linda Tuncay, “Consumer Coping Strategies Within a High Stress Consumption Context,” Midwest Marketing Camp, The Ohio State University, Columbus, OH, June 2003.

Fischer, Eileen, Cele C. Otnes, and Linda Tuncay, “A Grounded Typology of Consumer Coping Strategies Within the Context of Infertility Treatment,” Association for Consumer Research Conference, Toronto, Canada, October 2003.

Session chair, ACR Gender, Marketing, and Consumer Behavior Conference, Dublin, Ireland, July 2002.

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