Faculty and Staff

Yoo Na Youm

About

Yoo Na Youm is an assistant professor in the Department of Management at Loyola University Chicago's Quinlan School of Business. Dr. Youm’s research focuses on firm-stakeholder engagement and its economic and social impact. Particularly, her research examines how firm-stakeholder engagement is manifested in corporate activities and organizational forms as engagement methods and external environments continue to evolve. Through her research, Dr. Youm explores how firms can effectively and ethically engage with their stakeholders in ways to make positive contributions to the society.

In her current projects, Dr. Youm investigates the antecedents and consequences of firm-stakeholder engagement, such as how the effectiveness of firm-stakeholder engagement changes during a societal crisis. Dr. Youm’s work has been published in leading academic journals including Strategic Management Journal, Journal of Business Ethics, and Business & Society. Also, Dr. Youm has received the 2022 Award for Excellent Research from the Center for Social Value Enhancement Studies (CSES).

At Quinlan, Dr. Youm teaches the undergraduate capstone course Strategic Management and currently serves as the Management department representative for the Curriculum Committee. She is also active in the Academy of Management (AOM), serving on the Membership & Nominations Committee for the Organizations and the Natural Environment (ONE) Division during 2019-2022. Dr. Youm received her PhD from the George Washington University School of Business.

Professional Links

Google Scholar

Degrees

• PhD, Strategic Management and Public Policy, George Washington University
• MA, Business Research, Stanford University
• MA, Quantitative Methods in the Social Sciences, Columbia University
• BA, Economics, University of Chicago

Research Interests

• Firm-Stakeholder Engagement
• Coporate Social Responsibility (CSR)
• Environmental, Social, and Governance (ESG) Issues
• Social Media
• Family Firms
• Social Enterprises

Professional & Community Affiliations

• Academy of Management (AOM)
• Strategic Management Society (SMS)
• International Association for Business and Society (IABS)

Courses Taught

• MGMT 304: Strategic Management (Undergraduate)
• MGMT 304H: Strategic Management-Honors (Undergraduate)

Awards

• Dean Brackley SJ Faculty Fellowship for Vocational Discernment, Loyola University Chicago, 2024
• Award for Excellent Research, The Center for Social value Enhancement Studies (CSES) Final Stage Research Competition, 2022
• Chei-Min Paik Award for Excellence in Business Research, George Washington University, 2016
• Finalist, Strategic Management Society (SMS) Best Conference Paper for Practice Implications, 2013

Selected Publications

Youm, Y. N., Lee, J.Y., & Lee, C. K. (2024). The Effect of Prosocial Orientation on CSR scope: the Moderating Role of the CSR Department. Social Responsibility Journal, 20(4): 629-646. https://www.emerald.com/insight/content/doi/10.1108/SRJ-01-2023-0024/full/html

Griffin, J. J. & Youm, Y. N. (2023). External Affairs and Trusted Family Businesses: A Research Agenda. Journal of Public Affairs, 23(2): e2853. https://onlinelibrary.wiley.com/doi/full/10.1002/pa.2853

Griffin, J. J., Youm, Y. N., & Vivari, B. (2021). Stakeholder Engagement Strategies After an Exogenous Shock: How Philip Morris and R. J. Reynolds Adapted Differently to the 1998 Master Settlement Agreement. Business & Society, 60(4): 1009-1036. https://journals.sagepub.com/doi/full/10.1177/0007650319870818

Griffin, J. J. & Youm, Y. N. (2018). Voluntarily Disclosing Prosocial Behaviors in Korean Firms. Journal of Business Ethics, 153: 1017-1030. https://link.springer.com/article/10.1007/s10551-018-3915-1

Kim, E. H. & Youm, Y. N. (2017). How Do Social Media Affect Analyst Stock Recommendations? Evidence from S&P 500 Electric Power Companies’ Twitter Accounts. Strategic Management Journal, 38(13): 2599-2622. https://onlinelibrary.wiley.com/doi/full/10.1002/smj.2678