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Loyola University Chicago

Quinlan School of Business

Curriculum

Master of Science in Integrated Marketing Communications (MSIMC)

Prerequisite Courses: 4

Depending upon the student's academic background, the business core prerequisites may be waived, reducing the total number of courses to 14.

• ACCT 400 Financial Accounting for Decision Making
• MARK 460 Marketing Management
• ISOM 491 Managerial Statistics
• HRER 417 Organizational Behavior
Core Courses: 5

All MSIMC students are required to take these courses.

• MARK 467 Consumer Behavior (taken prior to MARK 464)
• MARK 464 Integrated Marketing Communications
• MARK 461 Research Methods in Marketing
• MARK 441 Business Ethics
• MARK 664 Integrated Marketing Communications Campaigns
Elective Courses: 9
• MARK 462 Business-to-Business Marketing
• MARK 463 Sales Force Management
• MARK 465 International Marketing
• MARK 466 Strategic Marketing in Europe
• MARK 468 Principles of Internet Marketing
• MARK 562 Database Marketing Strategy
• MARK 563 Sales Promotion Strategy
• MARK 564 Brand Equity and Marketing Strategy
• MARK 565 Integrated Public Relations
• MARK 566 Integrated Media Planning
• MARK 567 Consumer Relationship Management:
Models & Analytical Techniques

Up to four electives may be taken from the graduate business offerings outside marketing classes listed above.

Students interested in careers in Internet or database marketing are encouraged to consider courses in e-commerce, data warehousing, or related areas from the extensive offerings in Loyola's highly respected masters’ degree program in information systems management.

Loyola

Quinlan School of Business · Graduate Programs Office
1 E Pearson St, Maguire Hall 204 · Chicago, IL 60611
Phone: 312.915.6124 · quinlangrad@luc.edu

Notice of Non-discriminatory Policy