Loyola University Chicago

Quinlan School of Business

Curriculum

Master of Integrated Marketing Communications (MSIMC)

Depending upon the student's academic background, the business core prerequisites may be waived, reducing the total number of courses to 14.

Prerequisites (4)Credits
ACCT 400: Financial Accounting for Decision Making 3
MARK 460: Marketing Management 3
ISOM 491: Managerial Statistics 3
HRER 417: Managing and Motivating in the Workplace 3
Core Courses (5)Credits
MARK 467: Consumer Behavior (taken prior to MARK 464) 3
MARK 464: Integrated Marketing Communications 3
MARK 461: Research Methods in Marketing 3
MGMT 441: Business Ethics 3
MARK 664: Integrated Marketing Communications Campaigns 3
Electives (9)Credits
MARK 462: Business-to-Business Marketing 3
MARK 463: Sales and Strategic Leadership 3
MARK 465: International Marketing 3
MARK 466: Strategic Marketing in Europe 3
MARK 468: Digital Marketing 3
MARK 562: Database Marketing Strategy 3
MARK 563: Sales Promotion Strategy 3
MARK 564: Strategic Brand Management 3
MARK 565: Integrated Public Relations 3
MARK 566: Integrated Media Planning 3
MARK 567: Consumer Relationship Management:
Models & Analytical Techniques
3

Up to four electives may be taken from the graduate business offerings outside marketing classes listed above.

Students interested in careers in Internet or database marketing are encouraged to consider courses in e-commerce, data warehousing, or related areas from the extensive offerings in Loyola's highly respected masters’ degree program in information systems management.