Curriculum
MBA - Marketing Concentration
Prerequisite Courses: 3-7
Qualifying students may waive up to four of the core courses. Courses are prerequisites for most upper-level courses.
| • ACCT 400 | Financial Accounting for Decision Making |
| • ECON 420 | Managerial Economics |
| • FINC 450 | Financial Management |
| • OPMG 480 | Operations Management |
| • ISOM 491 | Managerial Statistics |
| • MARK 460 | Marketing Management |
| • HRER 417 | Managing and Motivating in the Workplace |
Core Courses: 7
Ethics: 1
The following course is required.
| • MGMT 441 | Business Ethics |
Global Perspective: 1
Choose one of the following nine courses to fulfill the requirement.
| • ACCT 401 | International Financial Reporting and Analysis |
| • ECON 424 | International Economics |
| • FINC 455 | International Finance |
| • HRER 422 | Global Human Resource Management |
| • HRER 502 | Global Employment Relations |
| • MARK 465 | International Marketing |
| • MGMT 443 | Global Environmental Ethics |
| • MGMT 446 | International Business Ethics |
| • OPMG 486 | Global Supply Chain Management |
Advanced Leadership Core: 5
Choose five from the following eight disciplines; no more than one class per discipline.
| • Accounting |
| • Economics |
| • Finance |
| • Human Resources and Employment Relations |
|
• Information Systems Management |
| • Management (including Sport Management) |
| • Marketing |
| • Operations Management |
Elective Courses: 3
Choose three of the following 20 courses in order to obtain a Marketing Concentration.
| • MARK 461 | Research Methods in Marketing |
| • MARK 462 | Business-to-Business Marketing |
| • MARK 463 | Sales Force Mangement and Advertising |
| • MARK 464 | Integrated Marketing Communication |
| • MARK 465 | International Marketing |
| • MARK 466 | Strategic Marketing in Europe |
| • MARK 467 | Consumer Behavior |
| • MARK 468 | Principles of Internet Marketing |
| • MARK 469 | Independent Study in Marketing Management |
| • MARK 475 | Cross-Cultural Dimensions of International Management and Marketing |
| • MARK 560/SPRT 531 | Sports Sponsorship |
| • MARK 561 | Comparative Consumer Behavior |
| • MARK 562 | Database Marketing Strategy |
| • MARK 563 | Sales Promotion Strategy |
| • MARK 564 | Brand Equity and Marketing Strategy |
| • MARK 565 | Integrated Public Relations |
| • MARK 566 | Integrated Media Planning |
| • MARK 567 | Consumer Relationship Management |
| • MARK 568 | Internet Marketing Strategy |
| • MARK 664 | Integrated Marketing Communications |
Concluding Integrative Experience: 1
The following course is required.
| • MGMT 430 | Strategy and Leadership in Organizations |