Marketing Concentration
The MBA with a Marketing Concentration equips business managers with solid marketing skills to lead and grow brands and companies naturally.
Elective Courses: 3
Choose 3 of the following courses in order to obtain a Marketing Concentration.
| • MARK 461 | Research Methods in Marketing |
| • MARK 462 | Business-to-Business Marketing |
| • MARK 463 | Sales Force Mangement and Advertising |
| • MARK 464 | Integrated Marketing Communication |
| • MARK 465 | International Marketing |
| • MARK 466 | Strategic Marketing in Europe |
| • MARK 467 | Consumer Behavior |
| • MARK 468 | Principles of Internet Marketing |
| • MARK 469 | Independent Study in Marketing Management |
| • MARK 475 | Cross-Cultural Dimensions of International Management and Marketing |
| • MARK 560/SPRT 531 | Sports Sponsorship |
| • MARK 561 | Comparative Consumer Behavior |
| • MARK 562 | Database Marketing Strategy |
| • MARK 563 | Sales Promotion Strategy |
| • MARK 564 | Brand Equity and Marketing Strategy |
| • MARK 565 | Integrated Public Relations |
| • MARK 566 | Integrated Media Planning |
| • MARK 567 | Consumer Relationship Management |
| • MARK 568 | Internet Marketing Strategy |
| • MARK 664 | Integrated Marketing Communications |