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Loyola University Chicago

Quinlan School of Business

Marketing Concentration

The MBA with a Marketing Concentration equips business managers with solid marketing skills to lead and grow brands and companies naturally.

Elective Courses: 3

Choose 3 of the following courses in order to obtain a Marketing Concentration.

• MARK 461 Research Methods in Marketing
• MARK 462 Business-to-Business Marketing
• MARK 463 Sales Force Management and Advertising
• MARK 464 Integrated Marketing Communication
• MARK 465 International Marketing
• MARK 466 Strategic Marketing in Europe
• MARK 467 Consumer Behavior
• MARK 468 Principles of Internet Marketing
• MARK 469 Independent Study in Marketing Management
• MARK 475 Cross-Cultural Dimensions of International Management and Marketing
• MARK 560/SPRT 531 Sports Sponsorship
• MARK 561 Comparative Consumer Behavior
• MARK 562 Database Marketing Strategy
• MARK 563 Sales Promotion Strategy
• MARK 564 Brand Equity and Marketing Strategy
• MARK 565 Integrated Public Relations
• MARK 566 Integrated Media Planning
• MARK 567 Consumer Relationship Management
• MARK 568 Internet Marketing Strategy
• MARK 664 Integrated Marketing Communications

Loyola

Quinlan School of Business · Graduate Programs Office
1 E Pearson St, Maguire Hall 204 · Chicago, IL 60611
Phone: 312.915.6124 · quinlangrad@luc.edu

Notice of Non-discriminatory Policy