Loyola University Chicago

Quinlan School of Business

Marketing

The MBA with a marketing concentration equips business managers with solid marketing skills to lead and grow brands and companies naturally.

Elective Courses

Choose three of the following courses in order to obtain a marketing concentration.

Courses (3)Credits
MARK 461: Research Methods in Marketing 3
MARK 462: Business-to-Business Marketing 3
MARK 463: Sales Force Management and Advertising 3
MARK 464: Integrated Marketing Communication 3
MARK 465: International Marketing
MARK 466: Strategic Marketing in Europe 3
MARK 467: Consumer Behavior 3
MARK 468: Principles of Internet Marketing 3
MARK 469: Independent Study in Marketing Management 3
MARK 475: Cross-Cultural Dimensions of International Management and Marketing 3
MARK 560/SPRT 531: Sports Sponsorship 3
MARK 561: Comparative Consumer Behavior 3
MARK 562: Database Marketing Strategy 3
MARK 563: Sales Promotion Strategy 3
MARK 564: Brand Equity and Marketing Strategy 3
MARK 565: Integrated Public Relations 3
MARK 566: Integrated Media Planning 3
MARK 567: Consumer Relationship Management 3
MARK 568: Internet Marketing Strategy 3
MARK 664: Integrated Marketing Communications 3