Loyola University Chicago

School of Communication

Curriculum

Advertising & Public Relations is an interdisciplinary major, offering courses from several departments and schools.
 
Abbreviations used below:
COMM = Communication
FNAR = Fine Arts
ISOM = Information Systems and Operations Management
MARK = Marketing Total

Total Credits Hours: 46

School of Communication Core (10 credit hours)

  • COMM 100 SOC Seminar
  • COMM 175 Intro to Communication
  • COMM 200 Communication & New Media
  • COMM 215 Ethics and Communication

Advertising/PR Foundation Courses (9 credits—Required)

  • COMM 210 Public Relations
  • COMM 211 Principles Advertising
  • MARK 201 Fundamentals of Marketing

Research Methods (3 credit hours)

  • COMM 363 Ad/PR Research Methods
  • COMM 365 Naturalistic Methods of Communication Research
  • COMM 366 Observing and Measuring Communication Behavior
  • STAT 103 Fundamentals of Statistics
  • ISOM 241 Business Statistics

Required Specialized Focus (9 credit hours)

Advertising Focus
  • COMM 214 Intro to Creative Concepts (WI)
  • COMM 317 Media Planning
  • COMM 321 Advertising Campaigns
Public Relations Focus
  • COMM 314 Public Relations Cases
  • COMM 318 Writing for Public Relations (WI)
  • COMM 313 Corporate & Organizational Communication OR
  • COMM 320 Public Service Communication (Civic Engagement Core Credit)
Integrated Focus
  • One course from the Advertising Focus*
  • One course from the Public Relations Focus*
  • One course from either the Advertising or the Public Relations Focus*
*At least one of these three courses must be Writing Intensive WI
 

Capstone Integration Course (3 credit hours—Required)

  • COMM 386 Capstone in AD/PR

Internship (3 credit hours—Required)

  • COMM 391 Internship in AD/PR

Electives (9 credit hours)

Choose three courses. Two of your three elective courses must be COMM courses.
Advertising/Public Relations Electives
Includes courses listed below and courses above not taken to meet a specialized focus requirement
 
  • COMM 103 Business and Professional Speaking
  • COMM 205 Reporting Basics I: Writing & Interviewing (WI)
  • COMM 212 International Advertising (Rome Center)
  • COMM 213 History of Advertising
  • COMM 266 Advertising Copywriting 
  • COMM 278 International Public Relations (Rome Center)
  • COMM 282 Media Law
  • COMM 290 Branding and Positioning 
  • COMM 296 Themes in Advertising/PR
  • COMM 311 Health Communication
  • COMM 312 Special Events Planning
  • COMM 319 Communication Consulting
  • COMM 327 New Media Campaigns
  • COMM 329 AD/PR Design
  • COMM 330 Intermediate Advertising Design 
  • COMM 337 AD/PR Multimedia Production
  • COMM 370 Special Topics in AD/PR (Topic must be approved for elective credit.)
Interdisciplinary Electives
  • MARK 310 Consumer Behavior
  • MARK 311 Market & Consumer Surveys
  • MARK 363 International Marketing
  • MARK 380 Direct Marketing and the Internet
  • FNAR 132 Visual Communication I
  • FNAR 233 Computer Graphics I
  • FNAR 383 Introduction to Web Design