Loyola University Chicago

School of Communication

Advertising/Public Relations Major starting Fall 2010

Advertising & Public Relations is an interdisciplinary major, offering courses from several departments and schools.

Abbreviations used below:

  • COMM = Communication
  • FNAR = Fine Arts
  • ISOM = Information Systems and Operations Management
  • MARK = Marketing Total

Total Credits 46 credits

School of Communication Core (10 credits)

  • COMM 100. SOC Seminar
  • COMM 175. Intro to Communication
  • COMM 200. Communication & New Media
  • COMM 215. Ethics and Communication 

Required Advertising/PR Foundation Courses
(9 credits)
 

  • COMM 210. Public Relations
  • COMM 211. Principles Advertising
  • MARK 201. Fundamentals of Marketing

Research Methods (3 credits)

  • COMM 363.  Ad/PR Research Methods
  • COMM 365. Naturalistic Methods of Communication Research
  • COMM 366. Observing and Measuring Communication Behavior  
  • STAT 103.  Fundamentals of Statistics
  • ISOM 241.  Business Statistics 

Required Specialized Focus (9 credits) Choose one

Advertising Focus

  • COMM 316. Advertising Creative Copywriting (WI)
  • COMM 317. Media Planning
  • COMM 321. Advertising Campaigns

Public Relations Focus

  • COMM 314. Public Relations Cases
  • COMM 318. Writing for Public Relations (WI)
  • COMM 313, Corporate & Organizational Communication OR COMM 320 Public Service Communication (Civic Engagement Core Credit)

Integrated Focus

  • One course from the Advertising Focus
  • One course from the Public Relations Focus
  • One course from either the Advertising or the Public Relations Focus (At least one of these three courses must be Writing Intensive WI)

 

Required Capstone Integration Course (3 credits)

  • COMM 386  Capstone in AD/PR

Required Internship (3 credits)

  • COMM 391. Internship in AD/PR 

Electives (9 credits)

(Choose three courses. Two of your three elective courses must be COMM courses.)

Advertising/Public Relations Electives

Includes courses listed below and courses above not taken to meet a specialized focus requirement 

  • COMM 103  Business and Professional Speaking
  • COMM 205  Reporting & Writing Across Platforms
  • COMM 206  Writing for the Web
  • COMM 212  International Advertising (Rome Center)
  • COMM 213  History of Advertising
  • COMM 278  International Public Relations (Rome Center)
  • COMM 282  Media Law
  • COMM 296  Themes in Advertising/PR
  • COMM 311  Health Communication
  • COMM 312  Special Events Planning
  • COMM 319  Communication Consulting
  • COMM 327  New Media Campaigns
  • COMM 329  AD/PR Design
  • COMM 337  AD/PR Multimedia Production
  • COMM 370  Special Topics in AD/PR (Topic must be approved for elective credit.)

 Interdisciplinary Electives

  • MARK 310  Consumer Behavior
  • MARK 311  Market & Consumer Surveys
  • MARK 363  International Marketing
  • MARK 380  Direct Marketing and the Internet
  • FNAR 132  Visual Communication I
  • FNAR 233  Computer Graphics I
  • FNAR 383  Introduction to Web Design