MS Global Strategic Communication
The master’s program in Global Strategic Communication will be a professionally focused, non‑thesis, two-year program culminating in a Master of Science degree (MS). It is designed primarily for students with relevant previous academic training and/or professional experience who are committed to developing or advancing careers in strategic communication on the global stage. The program’s touchstones include an emphasis on strategic planning, consideration of multiple stakeholders, cultural relevance and sensitivity, effective use of digital channels and measurement as a driver of future success.
Communication professionals increasingly work across, rather than in, the traditional silos of public relations, advertising, and digital and social media – a trend likely to grow in strength and importance in the future. Strategic communication synthesizes digital and social media, public relations and advertising to communicate the best messages through the most effective channels to the right audiences to meet communication objectives tied to organizational goals. Strategic communication can thus be a potent tool for change: connecting, educating, motivating and advocating.
Learn the 5 W's of Loyola's MS in Global Strategic Communication. School of Communication administration will provide an overview of the program, including the curriculum and application process. All information sessions take place in the Convergence Lab in the School of Communication at 51 E. Pearson, Chicago, IL, 60611.
Tuesday, March 17
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