|Pamela Morris, Ph.D.|
|Title:||Assistant Professor Advertising and Integrated Marketing|
|Office:||Lewis Towers 904|
Pamela Morris came to Loyola’s new School of Communication in fall 2008. She teaches Principles of Advertising, Advertising Creative Copywriting, Advertising and Public Relations Design with Jessica Brown and AD/PR multi-media production with John Goheen.
In summer 2011 Morris presented several research papers investigating the differences in cultures as viewed through the lens of advertising images. More than food: A comparison of ad images from German and American Culinary Magazineswas presented at the International Communication Association in Boston.
Morris also presented a paper which was written with Katharine Nichols, an undergraduate student, as part of a semester long directed study project. Conceptualizing beauty and culture: A quantitative analysis of U.S. and French women’s fashion magazine advertisements was presented at AEJMC’s Annual Conference in St. Louis, Mo.
Morris’ article Culture and metaphors in advertisements: France, Germany, Italy, the Netherlands, and the United Stateswas recently published in the International Journal of Communication. Details of selected studies and other advertising images can be seen at her website: pamelakmorris.com.
Morris has an impressive academic and professional background. She has spent over 18 years in advertising and marketing communications and has worked in account management for Foot Cone & Belding, Los Angeles, and DraftWorldwide, Chicago. Morris has also worked at regional agencies and business and was involved in the production of 100s of television commercials. Her love of the field led her to pursue a Ph.D. in Mass Communications at the Newhouse School of Public Communications, Syracuse University, New York. She also has an MBA from California State University, Long Beach, Calif.
Morris has taught courses in visual communication, literacy and advertising at several universities—Syracuse University; the University of Nebraska, Lincoln, Neb.; De Paul University, Chicago; Northern Illinois University, DeKalb, Ill.—and received teaching awards. Her research focus has been on advertising visuals and the relationship between these images and culture. Morris has published work on gender in print advertising around the globe and completed other research work on new media images, organizations and international campaigns.
Morris also has been a docent for the Chicago Architectural Foundation for over a decade.
Fall 2010 Morris presented her research on advertising images exploring how international advertising visuals can be read to highlight values found in different countries. Her presentation focused on the way images are crafted to serve a specific audience. Advertising Images: Reflections and Temptations can be viewed on igNation.