School of Communication, Loyola University Chicago

Advertising/PR

Advertising/Public Relations

BA in Advertising & Public Relations

Starting Fall 2011 School of Communication Courses Numbers and Names are being updated
Advertising & Public Relations Major (students starting at Loyola University before Fall 2010-COMM)

Advertising & Public Relations Major (students starting at Loyola University Fall 2010 or later-COMM)

Advertising and Public Relations Internships

Today, advertising and public relations are part of an integrated process with a consistent and targeted message across media, campaigns and events. The focus of the profession has expanded from a concentration on increasing sales and media coverage to a more strategic process that includes building the image, reputation and brand of an organization; developing an integrated communication strategy; supporting cause-related marketing; influencing policy and decision making; and establishing engaging relationships with multiple stakeholders.

The advertising and public relations major establishes an ethical foundation for advertising and public relations practices based on personal, professional and social responsibility. Students learn the value of open dialogue, mutual respect, accountability and cooperation in advertising and public relations practices.

Throughout the curriculum, students study advertising and public relations best practices, explore critical issues and challenges, and apply their knowledge as they gain professional experience, and develop skills and a network of resources.

Students develop combined theoretical knowledge and practical skills through:

Hands-on application of concepts through assignments and projects
Team service projects with community and nonprofit organization
A capstone course with a final research project in an area of individual interest
Real-world learning experiences through one required internship and the opportunity for additional internships
Completion of a portfolio of creative work
Interaction with faculty and mentors who are working professionals

Ebeling PR-ize ^TM SPRING 2011
Client: Rumble Arts Center Team: Annie Gudorf, Evan Fazio, Mishawn Ring, Alyssa Benton, Terrance Hill
Honorable Mention: Client: Bundle of Joy Diaper Bank Team: Regina Barbera, Melanie heger, Kelly Cronan, Cassandra Krupp, Victoria Unger, Denisse Ayala

Ebeling PR-ize ^TM SPRING 2010

Generation Mirror Campaign Theme: Revolutionizing Reflections
Team: Megan Tracy (Team leader), Morgan Fox, Elizabeth Riley, Joseph Fdeerer and Fareeha Zahid.

Honorable Mention Teams:

Tomahawks Campaign Theme: Hockey is for everyBODY

Team: Adam Sabh (Team leader), Carrie Blood, Richatd Carroll, Jim donohue, Jackie Such, Kim Weisenburger and Lauren Zeien.

Chicago HOPES Campaign Theme: Raising Hope
Team: Jenna Gales (Team leader), James Andrews, Chelesea Beyerman, Paul Vietmeyer, Matt, Woodruff and Luli Perkins.

PR-ize ^TM 2009

Faith Food Pantry Team: Pierrette Malek, Caroline Pajaczek,

Erica Schulte, Ami Lindsey, Christina d'Ascenzo, Shawna

Butterfield and Rafal Mrozek

Web site: http://www.faithfoodpantry.org/home.html

From Well-Done Classwork to a Well-Read Affair
From Well-Done Classwork to a Well-Read Affair On February 25, Literacy Chicago will host The Well-Read Affair, a festive fundraiser to benefit the non-profit organization’s adult literacy services; an event that got its start a year ago in Professor Marjorie Kruvand’s Introduction to Public Relations class, when students delved into a class project to begin planning it. The Well-Read Affair will feature a silent auction of two dozen hand-made bookmarks created and signed by such celebrities as Madonna, Donald Trump, Zac Efron, Scarlett Johansson, Maya Angelou, James Earl Jones, Tim Allen, Garrison Keillor, Kathy Griffin, children’s author Marc Brown, and NPR radio host Ira Glass. Officials from Literacy Chicago visited the class in February 2009 to talk about the objectives for the event and to seek the students’ help in conducting research, brainstorming celebrities, planning event logistics, and creating a media list and media outreach materials. “Students liked this project because it jumpstarted their imaginations,” Kruvand said. “They did a remarkable job thinking through the challenges and opportunities and coming up with a smart, focused event plan.” For students, the project provided a glimpse into life as public relations professionals. “This was an amazing opportunity that allowed us to apply the skills we learned in the classroom to a real client,” said Nicole Basa, a senior Advertising/Public Relations major. “While at times the project was challenging, working through those challenges together as a class helped us all gain confidence in our abilities as future public relations professionals.” The event date was pushed back twice, providing lessons in the workings of non-profit organizations. “I learned how challenging and complex working with a non-profit organization can be,” said Jeff Le Fevre, a junior Advertising/Public Relations major. Student Alex Levine was a summer intern at Literacy Chicago and kept the project moving forward. She worked to finalize the design of the kit sent to celebrities, which contained a blank bookmark, markers, and instructions for creating a bookmark and sending it back. “I was both excited and nervous when the kits were mailed out,” Levine said. “What if no one took the time to create a bookmark and send it back? The most gratifying moment was when Zac Efron’s bookmark came in – the first one we received from an A-list celebrity. And the more bookmarks that came in, the prouder I felt.” Levine, a senior with a double major in Advertising/Public Relations and Spanish, continued working on the event after her internship and was asked to join the organization’s Associate Board. “This event has been such a team effort and it’s been fun to feel the energy,” she said. “It will be bittersweet when the event is over.” Literacy Chicago has invited the class to the event in recognition of the students’ efforts. Literacy Chicago is the largest not-for-profit provider of free, individualized adult education and family literacy services in Illinois, serving almost 1,500 adult learners each year. Its programs and services range from free classes and tutoring in reading and math to English as a Second Language and GED preparation. Literacy Chicago’s clients span the spectrum in age, ethnic background, and socioeconomic status. The Well-Read Affair will take place from 6-9 p.m. Feb. 25 in the Hotel 71 Penthouse, 71 E. Wacker Drive. Tickets can be obtained through Literacy Chicago’s website: http://www.literacychicago.org/index.htm

From Well-Done Classwork to a Well-Read Affair

On February 25, Literacy Chicago will host The Well-Read Affair, a festive fundraiser to benefit the non-profit organization’s adult literacy services; an event that got its start a year ago in Professor Marjorie Kruvand’s Introduction to Public Relations class, when students delved into a class project to begin planning it.

The Well-Read Affair will feature a silent auction of two dozen hand-made bookmarks created and signed by such celebrities as Madonna, Donald Trump, Zac Efron, Scarlett Johansson, Maya Angelou, James Earl Jones, Tim Allen, Garrison Keillor, Kathy Griffin, children’s author Marc Brown, and NPR radio host Ira Glass.

Officials from Literacy Chicago visited the class in February 2009 to talk about the objectives for the event and to seek the students’ help in conducting research, brainstorming celebrities, planning event logistics, and creating a media list and media outreach materials.

“Students liked this project because it jumpstarted their imaginations,” Kruvand said. “They did a remarkable job thinking through the challenges and opportunities and coming up with a smart, focused event plan.”

For students, the project provided a glimpse into life as public relations professionals.

“This was an amazing opportunity that allowed us to apply the skills we learned in the classroom to a real client,” said Nicole Basa, a senior Advertising/Public Relations major. “While at times the project was challenging, working through those challenges together as a class helped us all gain confidence in our abilities as future public relations professionals.”

The event date was pushed back twice, providing lessons in the workings of non-profit organizations. “I learned how challenging and complex working with a non-profit organization can be,” said Jeff Le Fevre, a junior Advertising/Public Relations major.

Student Alex Levine was a summer intern at Literacy Chicago and kept the project moving forward. She worked to finalize the design of the kit sent to celebrities, which contained a blank bookmark, markers, and instructions for creating a bookmark and sending it back.

“I was both excited and nervous when the kits were mailed out,” Levine said. “What if no one took the time to create a bookmark and send it back? The most gratifying moment was when Zac Efron’s bookmark came in – the first one we received from an A-list celebrity. And the more bookmarks that came in, the prouder I felt.”

Levine, a senior with a double major in Advertising/Public Relations and Spanish, continued working on the event after her internship and was asked to join the organization’s Associate Board.

“This event has been such a team effort and it’s been fun to feel the energy,” she said. “It will be bittersweet when the event is over.”

Literacy Chicago has invited the class to the event in recognition of the students’ efforts.

Literacy Chicago is the largest not-for-profit provider of free, individualized adult education and family literacy services in Illinois, serving almost 1,500 adult learners each year. Its programs and services range from free classes and tutoring in reading and math to English as a Second Language and GED preparation. Literacy Chicago’s clients span the spectrum in age, ethnic background, and socioeconomic status.

The Well-Read Affair will take place from 6-9 p.m. Feb. 25 in the Hotel 71 Penthouse, 71 E. Wacker Drive. Tickets can be obtained through Literacy Chicago’s website: http://www.literacychicago.org/index.htm

academics

School of Communication|Loyola University Chicago

School of Communication