B.A. in Advertising & Public Relations
Today, advertising and public relations are part of an integrated process with a consistent and targeted message across media, campaigns and events. The focus of the profession has expanded from a concentration on increasing sales and media coverage to a more strategic process that includes building the image, reputation and brand of an organization; developing an integrated communication strategy; supporting cause-related marketing; influencing policy and decision making; and establishing engaging relationships with multiple stakeholders.
The advertising and public relations major establishes an ethical foundation for advertising and public relations practices based on personal, professional and social responsibility. Students learn the value of open dialogue, mutual respect, accountability and cooperation in advertising and public relations practices.
Throughout the curriculum, students study advertising and public relations best practices, explore critical issues and challenges, and apply their knowledge as they gain professional experience, and develop skills and a network of resources.
Students develop combined theoretical knowledge and practical skills through:
- Hands-on application of concepts through assignments and projects
- Team service projects with community and nonprofit organization
- A capstone course with a final research project in an area of individual interest
- Real-world learning experiences through one required internship and the opportunity for additional internships
- Completion of a portfolio of creative work
- Interaction with faculty and mentors who are working professionals
