COMM 100 - School of Communication Seminar – This course introduces students to the opportunities, resources, and requirements in the School of Communication.
COMM 101 – Public Speaking & Critical Thinking – This course is designed to teach students effective communication skills, such as public speaking, critical thinking, and communication theory, as well as social responsibilities to consider when working in the field of communication.
COMM 102 – Voice and Articulation – This course explores the principles of using oratory skills, and the practice of articulating ideas and thoughts effectively though voice production.
COMM 103 – Business & Professional Speaking – This course emphasizes communication in organizational settings, and examines the theory and practice of catering oral presentations for specific audiences.
COMM 104 – Nonverbal Communication – This course offers an overview of theory, research, and methods for studying the nature, function, and effects of nonverbal messages.
COMM 130 – Intro to Audio Production – This course offers an introduction to the skills needed to produce audio projects across a variety of platforms. The course will cover topics such as acoustics, recording methods, digital editing, and sound as an industry and art form.
COMM 135 – Intro to Video Production – This course is a hands-on introduction to video field production. Students will explore how video and editing techniques create meaning in media by creating a number of short, creative video projects.
COMM 140 – Intercollegiate Debate – This course offers students active participation in Loyola Debating Society. Students will learn research methods and techniques for debating topical issues.
COMM 175 – Intro to Communication – This course gives a general and theoretical overview of communication. By approaching communication through a critical and historical lens, students will form an intellectual foundation for further study and communication praxis.
COMM 200 – Communication and New Media – This course explores the way technology affects personal, cultural, and mass communication through examining the historical, societal, and ethical implications of new and interactive forms of media.
COMM 201 – Media Theory and Criticism – This course is an introduction to the study of traditional mass media and new media from a critical and interpretive perspective. Students taking this course should feel comfortable discussing and analyzing specific media texts, such as films, TV shows, or video games.
COMM 202 - Story for Film & TV - This course is an introduction to visual writing, story structure and character development for film and TV. Through in-class exercises, analysis of scripts, and assignments focused on storytelling fundamentals, students will learn what makes a compelling concept, where great ideas come from, and effective ways to build a narrative for the screen.
COMM 203 – Topics in Cinema History – The course examines the aesthetic, social, technical, and theoretical evolution of cinema through specific genres, periods, or movements. Possible topics include, but are not limited to: war and revolution, social history and cinema, women in film, Indian cinema, science fiction, musicals, technology and style, etc.
COMM 204 – Community as Story – This course uses children’s literature as a means of understanding urban community and individual identities within that community. Students will explore communities surrounding Loyola’s Lake Shore campus and create their own children’s picture books in collaboration with experienced student artists.
COMM 205 – Reporting & Writing Across Platforms – This course examines current issues in U.S. journalism with strong emphasis on developing skills in news reporting, interviewing, and writing.
COMM 206 – Writing for the Web – This course will familiarize students with the unique properties of informal communication, as well as writing for the web. Students will ultimately gain a wide array of skills that pertain to web-based writing and interactive journalism.
COMM 207 – Photojournalism – This course emphasizes the distinction between journalistic photography from self-expressive photography through editing, critique and digital manipulation, and also understand the ethics of photojournalism through graphic concepts and page design.
COMM 208 – Technology for Journalists - This course teaches 21st century journalism skills and how to use the equipment and software to report and edit across platforms, including radio, television and the Internet.
COMM 210 – Principles of Public Relations - Students will be able to demonstrate an understanding of the roles and practices of the public relations professional, develop PR plans, and create a portfolio.
COMM 211 – Principles of Advertising - This course provides an overview of the theory and hands-on practice of advertising including planning, strategy, creative development, and media planning. Students will be able to demonstrate an understanding of the principles of advertising and practice creative and decision-making skills in developing an advertising campaign.
COMM 212 – International Advertising - This course will build an understanding of the cultural, language, social, national and business factors that drive international markets. A key outcome is to broaden student perspectives on how organizations communicate with Italian and other European audiences.
COMM 213 – History of Advertising - This course surveys the advertising industry from its inception to the present. Students will learn about ad campaigns, logos and slogans, up to the rise of modern agencies.
COMM 215 – Ethics & Communication - This course explores various approaches to ethical decision-making and applies that process to diverse aspects of every day, contemporary life.
COMM 220 - Intro to Rhetoric - This course introduces theories of rhetoric, emphasizing the relevance of classical disputes for understanding current controversies over the nature and function of discourse.
COMM 227 – Social Justice & Communication – This course teaches students how to articulate and defend their conception of the role of communication in achieving a just society and demonstrate an understanding of how existing communication institutions, laws, and norms impede or assist progress towards that goal.
COMM 229 – Journalistic Interviewing – In this course, students learn how interviews are conducted for print, television, radio and the Internet. While learning the elements of interviewing through lectures and readings, students also will demonstrate their knowledge by doing interviews in and outside the classroom and producing written articles, broadcast scripts, and multi-media stories.
COMM 230 – Argumentation & Advocacy - This course is an introduction to analyzing and critiquing arguments, and inventing extended arguments to advocate positions.
COMM 231 – Conflict Management and Communication - This course explores the role of communication in conflict resolution. Special attention is paid to mediation and other forms of alternative dispute resolution.
COMM 232 – Digital Cinema Production - In this course, students will demonstrate their ability to apply aesthetic and theoretical principles and cinema production skills. Students work on individual and group projects involving project development, filming and editing.
COMM 233 – Magazine Writing and Editing – This course explores the nuances of the magazine industry. Students will apply journalism skills such as interviewing, feature writing, layout and design, and writing for a particular audience while also considering the marketing and publishing side of magazines.
COMM 234 – Interviewing for Communication - This course explores the crucial skill of interviewing necessary for many aspects of professional and daily life. Students will learn different ways of interviewing depending on context.
COMM 236 – Persuasive Presentations - This class focuses on the creation and delivery of persuasive messages to develop a variety of persuasive strategies and implement them in both individual and group presentations.
COMM 237 – Small Group Communication - This class is an introduction to theory, research, and practice of communication that contribute to effective task-group discussion and decision making.
COMM 239 – Moving China - This course offers a unique opportunity for students studying at the Beijing Center to film and document China as it changes virtually before our eyes. Students will ultimately apply their knowledge of China and Chinese culture to produce a 15-minute documentary video in digital format.
COMM 253 – Health Reporting - This course focuses on communicating journalistically about medical science and health care. Students will become familiar with topics such as health care reform and the pharmaceutical industry in order to produce easy-to-understand articles and multi-media stories for a general audience.
COMM 254 – Literary Journalism - This course familiarizes students with literary techniques in journalism and traces the influence of past writers on contemporary writers. Students will learn to use literary techniques to enhance their own writing.
COMM 256 – Broadcast News – In this course, students gain experience writing for radio and TV news, as well as basic knowledge of the broadcast news industry and contemporary issues pertinent to the field.
COMM 257 – Radio/TV Writing - This is an intensive theory/skill course, including a variety of electronic media writing experiences: commercials, news, documentaries, continuity, and drama.
COMM 258 – Game Studies - This course examines games and their complex role within contemporary culture. Students will explore what games say about the nature of identity, community presence, learning, and communication and reflect on their own experience in a blog.
COMM 259 – New Editing - This course examines problems and methods of copy editing, design and typography, and newspaper management and competition.
COMM 261 – Sociable Media – This course explores how the Internet and social media has changed the way we produce and consume content and how social media has affected the way we work, shop, and interact online and off.
COMM 262 – Feature & Opinion Writing - This course examines methods of researching and writing editorials, commentaries, and features for print media.
COMM 263 – Introduction to Design and Editing – This course is an introduction to information processing and readership, and basic principles of layout and editing. Students will experiment with a variety of printed formats and practice copy fitting, typography, and photo-editing.
COMM 264 – Sports Journalism - This course is designed to give students the fundamentals of sports reporting from game coverage to column writing. Students will cover a beat by doing weekly features, live games stories and advances and learn about issues in sports including race, gender and performance enhancing drug use.
COMM 265 – Sports Broadcasting - This course is taught by former broadcast professionals who bring their expertise to help prepare students for future jobs in this field. Students will gain valuable real-world experience through a combination of field trips and in-depth examination of contemporary sports broadcasting. There will be the opportunity to cover a Chicago Bulls game as a credentialed reporter, visit all-sports WSCR-AM & meet with station executives, and travel to a professional training facility. In-class discussions include ongoing current issues, how to interview & write effectively, the art of the talk show and individual vocal delivery sessions.
COMM 267 – Business Reporting - This course analyzes the writing, editing, and production of both internal and external organizational publications. The emphasis is on effective writing, research, design, and support of organizational objectives.
COMM 268 – Persuasion – This course explores theories related to persuasion, social influence, and compliance-gaining. Students will get practical experience in the analysis, critiquing, and application of persuasive discourse across various mediums.
COMM 269 – Observing China – This course offers students studying at the Beijing Center an opportunity to explore how journalists and documentarians observe and write (or film) China, and over the course of the semester students will make some efforts of their own to do original journalism and essay writing.
COMM 271 – Media, Culture, & Communication – This course examines contemporary U.S. American culture from a critical-theoretical standpoint while examining popular icons and social practices with particular attention to their influence on individual and collective identities.
COMM 272 – Intercultural Communication – In this course, students explore how differences in ethnic, religious, economic, and geographical experiences produce social biases and engender conflict. Students are expected to explore their own cultural histories to understand how they create meaning and adopt attitudes.
COMM 273 – Interpersonal Communication – This course focuses on self-exploration of communication patterns by asking life's big questions about self and other. Students will gain competence in interpersonal communication through the development of perceptual accuracy, and clarification of values with regard to relational goals.
COMM 274 – Introduction to Cinema – This course will provide students with the basic terminology, observational skills and theoretical background for the study of film aesthetics, language, cultural analysis, history and the production of cinematic texts.
COMM 275 – Web Design & Usability – This course will explore the design and usability of websites from several perspectives: how they look (aesthetics), how they work (navigability and usability), and how they are made (tools and software). Lectures, demonstrations, and in-class lab time will introduce students to the creative tools and software that power contemporary web design and usability.
COMM 276 – Media & Society – This course explores the psychological, political, social, and economic impacts of modern mass media as they affect individual and collective lives. Students examine print, electronic, and film media from theoretical and critical perspectives.
COMM 277 – Organizational Communication – This course is an introduction to theory and practice of organizational communication, with an emphasis on organization contexts, culture, systems, and the role of communication in building relationships with internal and external stakeholders.
COMM 278 – International Public Relations - This course explores the growing impact of globalization on public relations. Students will explore the growth of international public relations by comparing countries, analyzing and discussing cases, and learning best practices.
COMM 279 – Historical and Critical Issues in Journalism - This course examines different approaches to understanding the role of journalism in contemporary society, emphasizing the historical development of issues that surround journalism today.
COMM 280 – Communication Technology Histories – This course examines how the telegraph, telephone, radio, tv, computers and social media embody the assumptions of those who build and use them, and the complex relationships that arise between people and their tools.
COMM 281 – Communication, Language, & Gender – This course explores the role of communication practices in the production, reinforcement and transformation of gendered identities. Students will learn how gender expectations within cultural contexts are created, and how deeply-rooted assumptions limit social change and guide communication.
COMM 282 – Media Law – This course examines cases and issues in constitutional, statutory, and regulatory law affecting print and electronic media including First Amendment rights, libel, privacy, copyright and trademarks, Freedom of Information, and telecommunication regulations.
COMM 284 – TV Reporting – This course focuses on the reporting and production of TV News stories, with a particular emphasis on TV packages. The course emphasizes the combination of information gathering and storytelling in reporting for the television medium, as well as the video and editing skills necessary to complete the stories.
COMM 296 – Themes in Advertising/Public Relations – This course is an intermediate-level Ad/PR lecture that examines specific areas of study. Topics vary each semester.
COMM 297 – Themes in Communication Studies – This course is an intermediate-level communication studies lecture that examines specific areas of study. Topics vary each semester.
COMM 298 – Themes in Journalism – This course is an intermediate-level journalism lecture that examines specific areas of study. Topics vary each semester.
COMM 300 – Persuasive Campaigns – This course analyses the structure, development, and role of communication in political and advertising campaigns, with a focus on theories of media effects, message construction, and audience analysis.
COMM 301 – Discovering China through Film – This course will give an overview of major films produced in mainland China since 1949. Students will examine the genres of Chinese film better known in contemporary China and consider them a major source of reflection upon, and critique of, contemporary Chinese society and culture. Taught at the Beijing Center.
COMM 304 – Rhetoric of the Cold War and 9/11 – This course examines what it means to view war as rhetorical construction and identify key discourse strategies related to the Cold War and 9/11.
COMM 306 – Environmental Advocacy – This course explores the rhetorical means by which citizens influence the policies and practices affecting our natural and human environments. The focus is on contemporary issues and current controversies.
COMM 307 – Communication and Social Change – This course explores the communication strategies used to promote and/or resist significant socio-political change. Students will demonstrate an understanding of how communication is used in particular societal struggles to effect socio-cultural change at an individual, community, institutional or global level.
COMM 308 – Screen Directing – This advanced course in screen directing is designed to further students' narrative filmmaking skills. Geared toward creating fiction films, the course focuses primarily on blocking for the camera, directing actors for the screen, and structuring dramatic scenes. Students should have a working knowledge of basic videography, nonlinear editing, shot composition and film grammar.
COMM 311 - Health Communication - This course focuses on the growing field of health communication. Building on students¿ knowledge of public relations, advertising, communication and marketing, this class aims to help students develop an area of specialization that offers career opportunities in many settings. Through guest speakers and field trips, the class is designed to provide an overview of what health communicators do and where they work.
COMM 312 – Special Events Planning – In this course, students will gain hands-on experience in event planning. Students will also learn to anticipate and execute the needs of an organization or community planning special events.
COMM 313 – Corporate and Organizational Communication – In this course, Students will learn the theory and practice of responsive and strategic organizational communication in developing corporate identity and image.
COMM 314 – Public Relations Case – This course focuses on issues, strategies, and solutions in creating and maintaining relationships with the public including media relations, internal communications, community relations, public affairs, investor relations, and crisis communications.
COMM 315 – Advanced Reporting – This course offers in-depth attention to the challenges of writing complex stories characterized by careful research, use of sources, interviewing, and reporting and writing.
COMM 316 – Advertising Creative Copywriting – This course focuses on the application of advertising theory in developing strategies and creative platforms, copywriting, and creating advertising across a variety of media platforms.
COMM 317 – Media Planning – This course examines the advertising and marketing processes required to research, develop and implement an effective media plan. Students will also explore the process of budgeting appropriate advertising time and space.
COMM 318 – Public Relations Writing – This course focuses on PR strategies, and writing for the public across a variety of media platforms. Students develop competency writing and editing news releases, pitch letters, fact sheets, public service announcements, newsletters, and Web content to develop an individualized portfolio.
COMM 319 – Communication Consulting – This course integrates theory and practice in the process of communication consulting with corporations, nonprofits and other organizations with a focus on client relations, data-based change, coordinated strategic action, and results measurement.
COMM 320 – Public Service Communication – This course examines public relations strategies and applications in cause-related campaigns, public service initiatives, and community relations activities for corporate and nonprofit organizations.
COMM 321 – Advertising Campaigns – This course is an advanced advertising course in a simulated agency environment to provide practical experience in the campaign planning process. Student teams will develop a professional advertising campaign that includes market research, development of creative and media recommendations, and an integrated marketing communication strategy.
COMM 322 – Guerilla Media – This course covers the history and theory of alternative forms of journalism, film, art and digital media production, and explores how the term guerilla has been appropriated for various methods of distribution, promotion and audience participation.
COMM 323 – Remixing Culture – This course explores remix culture, meaning the exchange of cultural artifacts, and the recreation/reproduction of culture directly or indirectly influenced by another medium. Students will create projects that involve mashing up media using various web-based and mobile media creative tools, web-based editing, live online broadcasting, and various means of online presentation.
COMM 324 – Film Genre – This course offers an in-depth analysis of film genres, their conventions, and/or cultural functions (e.g. documentary, film noir, science fiction). Selected film viewing is a catalyst for analyzing the relations between ideology, authorship, and storytelling.
COMM 326 – Screenwriting – This course introduces students to the process of writing for the screen. Through exercises and analysis of structure and story-telling fundamentals, writers develop a working sense of the paradigm and the art of dramatic writing.
COMM 327 – New Media Campaigns – In this course, students will create integrated digital campaigns for real-world clients, combining techniques from the fields of marketing, advertising and public relations.
COMM 328 – Magazine Design and Production – This course gives advanced instruction in multi-page editorial layout and design by incorporating writing and photography into a complete, full-color magazine. Students will work as editors and designers in applying principles of design and production to existing articles; and understand ethical issues in serving the readers of the magazine.
COMM 329 - AD/PR Design - This course is for AD/PR majors who want to understand the creative and design discipline of the fields. Students will learn the fundamentals of print-based messages used in advertising and public relations. Students will employ various design programs applied in today's industry to develop visual communications projects, which will culminate in a final portfolio.
COMM 331 – Writing and Marketing Articles – This course offers an examination of methods and practice in researching, writing and marketing articles for newspapers and magazines.
COMM 332 – Investigative and Public Affairs Reporting – This course examines the "journalism of outrage". The course emphasis is on examining investigative works, including historical and contemporary non-fiction and documentaries/broadcast exposes for techniques used to awaken public outcry against social injustice/marginalization.
COMM 333 – Radio Documentary – This course offers students the opportunity to learn studio and field audio technology for the creation and production of audio documents. It examines radio documentary as a process, a text for analysis and criticism, and a vehicle for social change.
COMM 335 – City News Bureau – This course focuses on hard news reporting and covering events in Chicago and Cook County.
COMM 337 - AD/PR Multimedia Commercial Production - This is an advanced video and advertising course designed to give students an introduction to various types of multimedia commercials as well as practical considerations of producing television spots. Students will need to multi-task to complete several commercial projects and practice the process of developing and executing broadcast production, as well as learn more about technology and implications of media production, and strategy and creative development, through studying, reading and engaging with the community.
COMM 339 – Video Documentary – This course offers hands on production of video documentaries through the study of electronic field production technology, the analysis of documentary texts, and the application of documentary research methods.
COMM 340 – Politics and the Press – This course is a study of the dynamics between politics and the press, including its impact on campaigns, elections, and public policy.
COMM 341 – Journalism and Race – This course takes a historic and contemporary look at how the issue of race is covered by the media. Students will examine the press coverage surrounding the Civil Rights Movement, as well as a look at current media coverage of racial issues.
COMM 342 – Human Rights Reporting – In this course, students will study the history of the concept of human rights and the legal mechanisms for enforcing human rights law. Students will also read work by reporters covering human rights worldwide.
COMM 343 - Journalism and Religion - One of the values options for the Journalism major this course focuses on what reporters need to know about Islam, Christianity, Hinduism, Buddhism, Judaism, Sikhism, Jainism and fascinating little-known religions, such as the Theosophical Society based in Wheaton. We will host guest speakers and visit mosques, synagogues, Buddhist temples and such landmarks as the Baha'i temple.
COMM 348 – Communication Research Methods Topics – This course offers an in-depth discussion of a specialized area of communication research, including naturalistic, quantitative and journalistic research methods.
COMM 357 – Archiving and Curating Topics – This course examines the fundamentals of reviewing, programming, and curating digital artifacts. Students will learn to archive and preserve images, data, and other valuable socio-historical content.
COMM 358 – Newscasting and Producing – This course is designed as a capstone for the broadcast journalism emphasis. It covers all aspects of TV (or web) newscasts, including producing, anchoring, reporting, photography and editing, as well as studio production. The class produces and delivers newscasts, designed to prepare students for work in the TV news industry.
COMM 359 – Advanced Post Production – This course combines advanced editing theory and practice, aimed at providing students with the skills required for editing motion pictures of all genres and for all platforms.
COMM 360 – Digital Media Ethics – This course is designed to familiarize students with a new set of ethical dilemmas that have sprung up in the last decade with the rise of “new media.” Using classical ethical theories, students will formulate appropriate and responsible solutions to ethical dilemmas emerging in a new/digital media context.
COMM 361 – New Media Criticism – In this course, students will learn critical language skills for thinking of new media as art, narrative, culture, and code.
COMM 362 – Journalism Research Methods – This course advances student knowledge of resources, methods, and credibility standards for gathering and reporting news stories. Students will learn how to conduct research that is both accurate and balanced.
COMM 363 – Research Methods in Ad/PR – This course will introduce Ad/PR majors to ethical and effective social science research methods commonly used in the profession, including surveys, focus groups, content analysis, and audience analyses.
COMM 364 – Communication Research Methods Topics – In this course, students will become familiar with and be able to employ specialized research methods based on course topic.
COMM 365 – Naturalistic Research Methods – This course examines how communication research is conducted in naturalistic settings using qualitative methods associated with observation and in-depth interviewing.
COMM 366 – Observing/Measuring Communication Behavior – This course examines how communication processes and behaviors are studied, using the social-scientific techniques of observation and measurements. It also looks at the limitations of these methods methods; appropriate methodologies and ways of analyzing quantitative (numerical) data.
COMM 367 – Rhetorical Criticism – This course examines theory, research, and application of critical methods for analyzing historical and contemporary persuasive discourse.
COMM 368 – Critical Ethnography – This course teaches principles of participant-observation research as a critical practice to produce a 'thick description' of meanings, values, hierarchies of interests, power structures and ideals of a particular cultural group or community.
COMM 370 – Ad/PR Special Topics – These classes are advanced courses in specialized AD/PR areas.
COMM 371 – Communication Studies Special Topics – These courses offer in-depth reading, research, and discussion in specialized areas dealing with current social issues and communication practices.
COMM 372 – Journalism Special Topics – These courses offer in-depth reading, research, and discussion in specialized areas dealing with current issues in journalism.
COMM 373 - Digital Storytelling Abroad - This course is restricted to Santiago Study Abroad Participants. Participants will learn and execute multimedia storytelling in an international setting. This course will help students enhance their video, writing, interviewing, photography and editing skills in the colorful and cosmopolitan city of Santiago, Chile. Students will use a mix of media that may include text, still images, audio and video.
COMM 379 – New Media Practicum – In this course, students gain advanced practical experience in new and digital media projects supervised by an instructor with expertise in that area.
COMM 380 – Debate Practicum – In this course, students gain advanced practical experience in the Loyola Debate Society.
COMM 381 – Communication Practicum – In this course, students gain advanced practical experience in service experiential learning projects.
COMM 382 – Journalism Practicum – In this course, students gain advanced practical experience in developing journalism projects.
COMM 383 – Radio Practicum – For this course, students will work with WLUW radio station under the supervision of a faculty member participating in one or several of the following activities: generating story ideas, booking guests, interviewing guests, doing promotions using social networking and on-air productions, recording, and editing and producing audio segments.
COMM 384 – Digital Cinema Production – In this course, students will gain advanced practical experience creating digital cinema projects.
COMM 386 – Ad/PR Capstone – In this course, students focus on integrating and applying knowledge and skills related to advertising and public relations. They will research a career interest area, interview working professionals, and create strategic communication portfolio materials.
COMM 387 – New and Digital Media Capstone – In this course, students focus on integrating and applying knowledge and skills related to new and digital media applications. They will gain specialized research and industry knowledge and skills, improve professional communication competencies, and build digital industry contacts.
COMM 391 – Ad/PR Internship – This supervised field experience enables students to have hands-on professional learning at a wide range of agency, corporate, and non-profit organizations as the basis for learning and refining professional communication skills.
COMM 392 – Journalism Internship – This supervised field experience enables students to have hands-on professional learning at a wide range of agency, corporate, and non-profit organizations as the basis for learning and refining professional communication skills.
COMM 393 – Communication Studies Internship – This supervised field experience enables students to have hands-on professional learning at a wide range of agency, corporate, and non-profit organizations as the basis for learning and refining professional communication skills.
COMM 398 – Directed Study – For this course, students work independently in the student's area of interest with a supervising faculty member whose expertise is in that area.
COMM 400 – Introduction to Digital Media – In this course, students will learn how stories are told through new media, understand how to analyze and critique them, and create digital artifacts that demonstrate their role as effective and ethical producers/users of new media.
COMM 405 – Narrative Communication Techniques – This course will give students a basic understanding of narrative theory and its evolution. It will also emphasize the idea that telling a good story begins with having something to say and a purpose for telling it to someone.
COMM 410 – The Law and Digital Media – This course addresses how courts and lawmakers have addressed legal issues presented by digital media.
COMM 415 – Research Methods: Discovering and Investigating Stories – This course focuses on how and where to discover compelling story ideas utilizing investigative methods to cultivate original points of view for digital presentations.
COMM 420 – Digital Production – This lab-based course will introduce students to production techniques for digital storytelling. Students will acquire knowledge of videography, sound recording, video and audio editing, web design and interactivity.
COMM 425 – Audiences and Distribution – This course will explore online audience behavior and measurement. Students will use analytics to understand user activities and to drive improvements in distribution performance.