University Marketing & Communication|Loyola University Chicago

University Marketing & Communication

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Advancement Communications Services

Loyola Magazine (Print and Online)

Audience: Alumni, Parents, Donors, Retirees, Friends, Corporations

Contact: Annie Busiek

Description: Loyola magazine has a circulation of roughly 130,000 and is published three times a year. The magazine website gets about 2,000 visitors a month. Although faculty and staff receive the magazine, the main focus is on external audiences. The mission of Loyola magazine is to engage and build connections among Loyola’s large external community, including alumni, parents, corporations, and friends; and to deepen their relationships and commitments to the University. The magazine features University news, as well as alumni calendars, class notes, and feature stories.

Websites

Contact: Brendan Keating

General Giving Website (LUC.edu/giving)

Audience: Alumni, Donors, Friends, Corporations, Faculty, Staff

Description: The giving website supports the fundraising efforts of the University. Visitors to the site may make a donation through an online donation form. The site also contains information on philanthropic priorities, how to make a donation, recognition societies, and the benefits of giving. Another page hosts several videos produced for Advancement use.

reimagine Website (LUC.edu/reimagine)

Audience: Alumni, Donors, Friends, Corporations, Faculty, Staff

Description: The reimagine website supports the philanthropic efforts of the reimagine campaign for student life.  
 

Insieme per il futuro Website (LUC.edu/insieme)

Audience: Alumni, Donors, Friends of the John Felice Rome Center

Description: The insieme website supports the philanthropic efforts of the insieme campaign for the John Felice Rome Center.

Newsletters

Il Bollettino

Audiences: John Felice Rome Center Alumni, Donors, Friends

Contact: Brendan Keating

Description: Il Bollettino is the bi-annual newsletter for the John Felice Rome Center (JFRC). The newsletter features news about the JFRC, updates on JFRC alumni, and notifications about JFRC events.

Magis: Planned Giving Newsletters

Audiences: Select Alumni, Donors, Friends

ContactBrendan Keating

Description: Magis, the Loyola newsletters for planned giving, are mailed twice a year to specific, targeted alumni groups, which in the past have included alumni of the School of Business Administration, the John Felice Rome Center, the Stritch School of Medicine, Mundelein College, and the College of Arts and Sciences. In addition to a story featuring a planned giving donor, the newsletters include current information about philanthropic strategies.

Parents e-Newsletter

Audience: Parents of Current Students

Contact: Brendan Keating

Description: Three times a year, Advancement Communication creates a PDF newsletter that is sent to parents of current students.

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