Our message should stand out from the crowd and make a lasting impression. It should make people stop and think about what they’re reading, hearing, and seeing.
We know that Loyola is a great university. We express pride in the quality of our institution, but we don’t brag or diminish others. We present the facts and let the audiences draw their own conclusions.
We let our audiences know what we provide. For students, it’s a great education; for alumni, it’s a chance to stay connected and give back; for employees, it’s a rewarding career; and so on—illustrating the importance of identifying our intended audience and aligning a message with their needs.
We advocate for our audience. This means communicating clearly the messages that are important and relevant to them. It also means directing them to further information and offering to answer any questions.
Sample Brand Ads