Our palette embodies the history of Ignatius—red and gold were the colors of the House of Loyola— as well as the University’s setting along Lake Michigan and in Chicago. In addition, the palette reflects Lakeside campus design/architecture guidelines created in 2008. The limited palette, used with generous white space, allows authentic photography and other graphic elements to shine. Text, especially in print, should be black, with color used to guide viewers through information.

Identity Colors