The Loyola Lockup
The Loyola lockup
The lockup is the University’s most important identifying mark. It honors the rich Jesuit tradition, the University’s roots, and our promise for the future in a single graphic representation. Only schools, departments, faculty, and staff of Loyola University Chicago and its affiliates should use the graphic element. It should not be used to identify student clubs and organizations, including intramural sports, fraternities/sororities, and non-Loyola Athletics teams.
Format Variants
Why so many versions of our lockup? The simple answer is to ensure maximum reproduction of the shield based on the space available, budget, colors, materials, and vendor capabilities. The vertical lockup is preferred in most printed instances; the horizontal stacked version is useful for electronic channels and outdoor environments--where the scale is very small and very large. Here's an overview of what's available, their names, and uses.
Using the lockup
Because of its importance, care must be taken to preserve the meaning and symbolism of the lockup. It cannot be altered in any way. It must appear on material representing Loyola, its units, and its affiliates. Accommodations should be made to ensure proper reproduction.
The Shield
The shield consists of several elements, each referring to a significant event or tradition in the history of the University. The symbolism is shared with the University seal. The shape itself—a shield—refers to the heraldic traditions of the great universities of Europe, where Jesuit education began. Note that although the logo has been modernized, the motto was not translated into English because Latin is a significant factor in the Jesuit educational tradition and reflects Loyola’s commitment to a core liberal arts education.
NOTE: The lockup should be used only by schools, departments, faculty, and staff of Loyola University Chicago and its affiliates. It should not be used to identify student clubs and organizations, including intramural sports, fraternities/sororities, and non-Loyola Athletics teams.
Let the lockup breathe
Use the vertical lockup in print, where white space can be maximized to control space and readability. To maximize lasting impact, position in the lower center or lower right so that the lockup is the last item viewed on a page. In a multi-page file or document, place on the last page. Best practice: to avoid overuse, you may typeset “Loyola University Chicago” on the cover.
Horizontal Version
This version was developed for electronic usages, outdoor signage, some merchandise, and other instances that demand immediate comprehension of identity at very small or very large sizes and where color reproduction isn’t a concern.
