Loyola University Chicago

University Marketing and Communication

Our Brand Position

MISSION

We are Chicago’s Jesuit Catholic University—a diverse community seeking God in all things and working to expand knowledge in the service of humanity through learning, justice, and faith.

VISION

Loyola University Chicago is the school of choice for those who wish to seek new knowledge in the service of humanity in a world-renowned urban center as members of a diverse learning community that values freedom of inquiry, the pursuit of truth, and care for others.

PROMISE

Preparing people to lead extraordinary lives.

Applying well-learned lessons and skills to achieve new ideas, better solutions, and vital answers.
Promoting well-formed and strongly held beliefs in one’s faith tradition to deepen others’ relationships with God.
Using learning and leadership in openhanded and generous ways to ensure freedom of inquiry, the pursuit of truth, and care for others.
Ensuring a consistent focus on personal integrity, ethical behavior in business and in all professions, and the appropriate balance between justice and fairness.
Demonstrating an understanding that the world’s people and societies are interrelated and interdependent.