The Web marketing team is charged with strategically managing the content and resources of the Loyola University Chicago Web site. It promotes the use of the LUC.edu Web site to achieve marketing goals and communicate with prospective and current students, faculty, and staff members, and alumni and donors. Working closely with Information Technology Services, the Web team develops and designs the University Web template, supports the use of the Web CMS, and works with individual departments, schools, and organizations to maintain the public and private facing sites of LUC.edu.
Team Members
| Web Team |
|---|
| John Drevs |
Director of Web Services
John leads the Loyola University Chicago Web Team.
|
jdrevs@luc.edu
312.915.6941 |
| Chris Abplanalp |
Web Content Developer
Chris is one of the three project managers who manages major web projects for the University Web Team and contributes strategic marketing vision to the evolution of the University web site.
|
cabplan@luc.edu
312.915.6152 |
| Patrick Kelly |
Web Content Developer
Patrick is one of the three project managers who manages major web projects for the University Web Team and contributes strategic marketing vision to the evolution of the University web site.
|
pkelly5@luc.edu
312.915.7295 |
| Lenzlee Ruiz |
Web Content Developer
Lenzlee is one of the three project managers who manage major web projects for the University Web Team and contributes strategic marketing vision to the evolution of the University web site.
|
lruiz1@luc.edu
312.915.8680 |
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| Web Marketing Services |
|---|
- University Home Page (LUC.edu)
- The Loyola University Chicago home page receives an estimated 40,000 unique page views a day. Of those page views, roughly 60 percent are internal and 40 percent are external. This site has many impressions and less focus.
- Individual School Department/Organization Web Site
Each individual school, department, and organization maintains a Web presence through the University’s Web Content Management System (CMS). Each of these sites has an identified site content coordinator that manages and maintains this presence.
- Individual School/Department/Organization Home Page
- The available areas to change are the news and events column and the photos in the main graphic area. These areas are controlled, in coordination, by the UMC Web Team and the individual School/Department/Organization site content coordinators.
- LOCUS News Pagelets
- There are four LOCUS pagelets; Loyola Staff News, Faculty News, Campus News, and News for Students.
- University Web Calendar System
- The University Web calendar system manages and publishes the main University calendar as well as the online calendars of individual schools/colleges, departments, and organizations.
- igNation (Blogs, Videos, podcasts, Wiki)
- igNation (ignation.luc.edu) is the multimedia hub for the University. It showcases blogs, videos, and podcasts produced and published by students, as well as individual schools, departments, and organizations.
- E-Blasts
- The UMC Web Team can assist in the sending of singular e-mail blasts to internal and external audiences. The use of this service to reach internal audiences is available at the discretion of the UMC Internal Communications Team.
- E-Newsletters
- The UMC Web Team can assist in the sending of regularly published e-mail blasts to internal and external audiences. The use of this service to reach internal audiences is available at the discretion of the UMC Internal Communications Team.
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