Loyola University Chicago

- Navigation -

Loyola University Chicago

University Marketing & Communication

Web Marketing Services

University Home Page (LUC.edu)

Audience: Current Students, Prospective Students, Faculty, Staff, Alumni

Contact:
 John Drevs

Description: The Loyola University Chicago home page receives an estimated 40,000 unique page views a day. Of those page views, roughly 60 percent are internal and 40 percent are external. The site has many impressions and less focus.

There are two sections of the University home page that change on a regular basis. The first is the News and Events column, which lists headlines and calendar items of interest to the University audience or have strategic importance, as defined by UMC. Requests for this space can be made through the Internal Communication/Media Relations team or through your department’s site content coordinator and UMC Web project manager.

The second available space is the large flash presentation that highlights items of strategic importance, as determined by UMC. Requests for this space can be made to John Drevs, University Web Content Manager. Design for this space is at the discretion of UMC.

Individual School Department/Organization Web Site

Audience: Current Students, Prospective Students, Faculty, Staff, Alumni

Contact: School Department/Organization Site Content Coordinators or the University Web Team

Description: Each individual school, department, and organization* maintains a Web presence through the University’s Web Content Management System (CMS). Each of these sites has an identified site content coordinator that manages and maintains this presence. This site should be seen as the primary vehicle for presenting Web content to your specific and targeted audiences.
*Student organizations’ Web presences are offered through Information Technology Services (ITS) and are not typically part of the CMS.

Individual School/Department/Organization Home Page

Audiences: Current Students, Prospective Students, Faculty, Staff, Alumni

Contact: School Department/Organization Site Content Coordinators or the UMC Web Team

Description: The marketing reach for these sites varies widely by the School/Department/Organization. Compared to the University website, these sites will likely have fewer impressions and more focus. The available areas to change are the News and Events column and the photos in the main graphic area. These locations accept short headlines and general imagery. These areas are controlled by the UMC Web Team and the individual School/Department/Organization site content coordinators.

LOCUS News Pagelets

Audiences: Current Students, Faculty, Staff

Contact: UMC Web Team

Description: There are four LOCUS pagelets; Loyola Staff News, Faculty News, Campus News, and News for Students. These items are one-line headlines that reach a specific audience. LOCUS will reach a large percentage of current students on a typically seasonal basis, usually at the beginning and end of academic semesters.

University Web Calendar System

Audiences: Current Students, Prospective Students, Faculty, Staff, Alumni

Contact: UMC Web Team, School Department/Organization Site Calendar Administrator

Description: The University Web Calendar System manages and publishes the main University Calendar, as well as the online calendars of individual schools/colleges, departments, and organizations. The main University Calendar is managed by UMC and is comprised of events posted by Loyola employees and students. Individual site calendar administrators manage their respective sub calendars. The general University audience must submit events for posting to these calendars through the University Calendar system at LUC.edu/calendar. The main University calendar receives approximately 250 unique page views a day depending on the season.

igNation (Blogs, Videos, podcasts, Wiki)

Audiences: Current Students, Prospective Students, Faculty, Staff, Alumni

Contact: UMC Web Team, ITS

Description: igNation (ignation.luc.edu) is the multimedia hub for the University. The site showcases blogs, videos, and podcasts produced and published by students, as well as individual schools, departments, and organizations. It is an excellent way to communicate rich and meaningful messages to your audiences. Content and requests for blogs and podcasts can be submitted through the igNation site. Requests for assistance in producing professional video and audio should be made to the UMC brand director, Katie Hession. The igNation system receives anywhere between 100 and 400 visits a day depending on the season.

E-Blasts 

Audiences: Current Students, Prospective Students, Faculty, Staff, Alumni

Contact: UMC Web Team, UMC Internal Communications Team

Description: The UMC Web Team can assist in the sending of singular e-mail blasts to internal and external audiences. The use of this service to reach internal audiences is available at the discretion of the UMC Internal Communication Team. Internal audience lists are generated out of the University database. Those people wishing to reach an external audience will need to provide and maintain their own distribution list and must conform to laws governing the use of mass e-mail. E-mail design and programming can be arranged through the University Web Team in coordination with the UMC Design Team.

E-Newsletters

Audiences: Current Students, Prospective Students, Faculty, Staff, Alumni

Contact: UMC Web Team, UMC Internal Communications Team

Description: The UMC Web Team can assist in the sending of regularly published e-newsletters to internal and external audiences. The use of this service to reach internal audiences is available at the discretion of the UMC Internal Communication Team. Internal audience lists are maintained by individual schools and colleges. Those people wishing to reach an external audience will need to provide and maintain their own distribution list and conform to laws governing the use of mass e-mail. E-newsletter design and programming can be arranged through the University Web Team in coordination with the UMC Design Team. The maintenance and ongoing support of this tool is performed by the requesting individuals.

Loyola

University Marketing & Communication
820 N. Michigan Ave. · Lewis Towers 1400 · Chicago, IL 60611
Phone: 312.915-6459 · Fax: 312.915.6185

Notice of Non-discriminatory Policy