Elizabeth Horan - Baumhart Scholar
Elizabeth has spent the last three years in experiential marketing roles at multiple agencies with a focus on client management, event execution, and community relations to drive impact. Most recently, while with Octagon Sports & Entertainment Agency, she managed multiple client accounts procuring promotional products and hospitality gifting items in alignment with each brand’s individual voice. In addition, she worked cross-functionally with account representatives, clients and vendors on innovative merchandise concepts.
Prior to working at agencies, Elizabeth was the Senior Coordinator of Community Relations with the Detroit Pistons of the National Basketball Association. In this position, she collaborated with non-profit partners, sponsors and donors to understand their perspectives in order to deliver high-quality community events on their behalf, while proudly representing and promoting the Pistons’ organizational values and mission. She also assisted in the facilitation of the Detroit Pistons’ Foundation efforts, including grant reviews, fundraising and revenue reporting. Elizabeth received her Bachelor’s degree in Sports & Entertainment Management from the University of South Carolina.