Martin J. Stock
DAMEN AWARD - SCHOOL OF COMMUNICATION
Martin J. Stock (BA ’84) is CEO of Cavalry, an advertising agency he co-founded in 2012 after spending 28 years with large firms such as Foote, Cone & Belding, D’Arcy Masius Benton & Bowles, and Young & Rubicam. He spent much of the time before 2012 working with clients in highly visible and competitive categories, including companies like Anheuser-Busch, Coors, Miller, the NHL, the NFL, BF Goodrich, Citibank, Tyson Foods, and R.J. Reynolds.
Another large portion of Stock’s time has been dedicated to Loyola’s School of Communication. He has served as not only a member of the advisory board but also a mentor, guest speaker, adjunct professor, and Commencement speaker. He recently endowed the Stock Family Scholarship at Loyola and also established scholarships at Marquette University in memory of his wife’s brother, St. Ignatius High School in Cleveland to honor his father, and Beaumont School for Girls—also in Cleveland—to honor his mother.
Stock is quick to credit his career successes to his Jesuit education and especially the Ratio Studiorum—the fundamental basis upon which all Jesuit schools operate, known today as the core curriculum, which emphasizes critical thinking and values-based education. This he received both at St. Ignatius High School in Cleveland and at Loyola, where he graduated with a BA in communication. These institutions equipped him with the resulting personal and intellectual growth needed to succeed in any environment. This proved invaluable and gave him an advantage in pursuing a career in advertising.
He once heard a Loyola professor say, “Advertising is the harnessing of art for business.” Stock has adopted that as a critical part of his approach to business ever since.
Stock is especially proud of the work Cavalry has done with the American Freedom Foundation, a nonprofit group dedicated to helping America’s military and their families make the transition from military to civilian life.