Advertising and Public Relations (BA)
The information on the tabs below will help students planning to major in Advertising and Public Relations to choose appropriate classes for their first semester. The recommendations below are for your first semester only, so you may have additional Core requirements, for example, that you'll learn more about during your first semester here.
Advising Notes
Important Notes for Advertising Creative majors from Advising:
- Students majoring in Advertising and Public Relations take COMM 175 as a pre-requisite for several of their major courses. This course is also an important required course for all majors in the School of Communication, except Film and Digital Media, so it's a great idea to take it even if you aren't sure exactly which Communication major you are interested in.
- Students will choose a specialization in Advertising, Public Relations, or Integrated. If you haven’t done this yet, don’t worry! You will work with your advisor to explore your options.
- If you choose to take STAT 103 or ISSCM 241, that course will fulfill both a Core requirement and a major requirement.
- Because this is a mid-sized major in terms of the number of credits and does not have a lot of strictly sequenced pre-requisites, students are able to add a minor and have flexibility to study abroad during almost any semester.
- The School of Communication offers many courses at the Water Tower Campus (You can identify these classes because LOCUS will show WTC as the campus and they will be held in Schreiber, Corboy, or School of Communication buildings). Be sure to leave at least an hour between classes if you are traveling between the Lake Shore and Water Tower campuses.
- School of Communication majors cannot add a second major or minors from the School of Communication.
- If you prefer to take a foreign language in your first semester, you may do so and make room by swapping out one Core class. Be sure to take your placement exam unless you have no classroom experience with the language. The placement exam will tell you which course to enroll in for fall.
First Semester Course Recommendations
As an Advertising and Public Relations major, you will enroll in the following course:
- COMM 175 (3 credits)
One Freshman Seminar:
- UNIV 101 (1 credit)
Four of the following Core classes (Pick only one course per category, 12 total credits):
- College Writing Seminar: UCWR 110, based on writing placement
- Foundational Historical Knowledge: HIST 101, HIST 102, HIST 103, or HIST 104
- Foundational Literary Knowledge: UCLR 100C, UCLR 100E, or UCLR 100M
- Foundational Philosophical Knowledge: PHIL 130
- Foundational Scientific Knowledge: ENVS 101
- Foundational Societal & Cultural Knowledge: ANTH 100, PLSC 102, SOCL 101, or WSGS 101
- Foundational Theological Knowledge: THEO 100 or THEO 107
- Quantitative Knowledge: CJC 206, COMP/MUSC 122, COMP 125 or 150, ISSCM 241, MATH 108, or STAT 103
- Ethics Knowledge: PHIL 181, PHIL 182, THEO 185, or THEO 186
- Artistic Knowledge: (see options in the Undergraduate Catalog)
The total number of credits you will enroll in for the fall is 16 credits.
Interdisciplinary Honors First Semester Course Recommendations
As an Advertising and Public Relations major, you will enroll in the following course:
- COMM 175 (3 credits)
One Freshman Seminar:
- UNIV 101 (1 credit)
Interdisciplinary Honors Requirements (6 credits)
- HONR 101
- HONR D101
Two of the following Core classes (Pick only one course per category, 6 total credits):
- Foundational Historical Knowledge: Any 100/200/300-level HIST course
- Foundational Scientific Knowledge: ENVS 101
- Foundational Societal & Cultural Knowledge: ANTH 100, PLSC 102, SOCL 101, or WSGS 101
- Quantitative Knowledge: CJC 206, MUSC 122, COMP 125 or 150, ISSCM 241, MATH 108, or STAT 103
The total number of credits you will enroll in for the fall is 16 credits.
The information on the tabs below will help students planning to major in Advertising and Public Relations to choose appropriate classes for their first semester. The recommendations below are for your first semester only, so you may have additional Core requirements, for example, that you'll learn more about during your first semester here.