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BBA in Marketing

For complete course descriptions, visit LOCUS.

  • 201: Principles of Marketing (Business Core)
  • 310: Consumer Behavior (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 311: Marketing Research (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201 and ISSCM 241)
  • 320: Marketing for Environmental Sustainability (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 323: Personal Selling (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 334: Services Marketing (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 341: Global Marketing (Rome only) (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 360: Retailing Management (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 363: International Marketing (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 365: Sport Marketing (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201 and SPRT 130)
  • 370: Political Marketing (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 373: Integrated Marketing Communications (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 380: Digital Marketing (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 390: Marketing Strategies (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 310, FINC 301 or FINC 301, SCMG 332 and MARK 311; MARK 311 can be a co-requisite)
  • 395: Independent Study in Marketing (Department consent required)
  • 399: Selected Topics in Marketing*

*Only one MARK 399: Selected Topics course can be applied to the MARK major/minor.

*Students who have taken FINC 332 before Fall 2017 meet requirements to enroll into MARK 390. Post Fall 2017 students will need to have taken FINC 301 in order to enroll into MARK 390.