Loyola University Chicago

Quinlan School of Business


Clifford J. Shultz II, Ph.D.

Cliff Shultz is Professor and Kellstadt Chair of Marketing in the Quinlan School of Business, at Loyola University Chicago. He received his PhD, MPhil and MA from Columbia University in the City of New York, and his B.A. from DePauw University. Dr. Shultz joined Loyola from Arizona State University, where he held an appointment as Professor and Marley Foundation Chair in the W. P. Carey School of Business and Morrison School of Management and Agribusiness. He also has taught at the Columbia University Graduate Business School, University of Zagreb, University of Rijeka, Ho Chi Minh City Economics University and College of Marketing, Swedish School of Economics, University of Western Australia, University of Munich, etc.; and he has served as a Fulbright Scholar (Croatia and Vietnam), an Invited Scholar at the Indochina Program of the Harvard Institute for International Development, and currently serves as a Fellow of the Harvard-Fulbright Economics Teaching Program.

Dr. Shultz has expertise on marketing, economic development and consumption in transforming economies, particularly the transition economies of Asia, the Balkans, and other recovering economies. He has worked, for example, to improve rice and coffee production, distribution and quality in Vietnam; he has worked to reclaim mine-laden fields in Bosnia and Cambodia, and to initiate traditional fiber production and marketing programs in Croatia; he also is studying judicial and marketing systems in Bangladesh, crisis management in Lebanon, the socioeconomic impact of the FIFA World Cup, etc. More generally, he has worked with research institutes, universities, NGOs, and other international government agencies and private companies to improve marketing and administrative systems, research methodology, and ultimately consumer and societal welfare. Dr. Shultz works with governments and organizations to study war-recovery, export marketing, government reconstruction and institution building, brand development and translations, franchising, enterprise development, and intellectual property rights; more broadly, he works with companies, governments and research institutes to study marketing systems as conduits to win-win socioeconomic development and sustainable peace.

Dr. Shultz was recently elected President of the Macromarketing Society, after having served two terms as Editor of the Journal of Macromarketing. He also served as President of the International Society of Markets and Development, and currently serves on several editorial and policy boards, including Journal of Public Policy & Marketing, Trzište, Vietnam Marketing Journal, Applied Research in Quality of Life, and Consumption, Markets and Culture. He has more than 200 publications in various scholarly outlets, including the Columbia Journal of World Business, Contemporary Southeast Asia, Business Horizons, Psychology and Marketing, Marketing Management, Research in Consumer Behavior, Journal of Applied Social Psychology, Nâng cao chất lượng đào tạo tiến sĩ kinh tế, Zeitschrift für Anwaltspraxis, Journal of Public Policy & Marketing, Journal of Advertising Research, Journal of Macromarketing, Journal of Consumer Research, European Journal of Marketing, Marketing Letters, Journal of International Marketing and others. His books and special volumes include Consumption in Marketizing Economies, published by JAI Press; Marketing Contributions to Democratization and Socioeconomic Development, published by Sveucilišna knjinica; a monograph for the United Nations on small business development in transition economies; Marketing and Consumer Behavior in East and South-East Asia, published by McGraw-Hill; Handbook of Markets and Economies: East Asia, Southeast Asia, Australia and New Zealand, published by M.E. Sharpe; and most recently the Macromarketing Handbook, published by Sage.

Dr. Shultz has received several awards for his scholarly contributions, including the aforementioned Fulbright appointments, the Thomas Kinnear Award for most outstanding article published in the Journal of Public Policy & Marketing, the Mijo Mirkovic Award for outstanding contributions to research, numerous grants for scholarly projects, etc. He has been invited to lecture or to make research presentations at universities and research institutes on six continents.

He is married to Katherine (formerly Murphy) Shultz and has a son, Matthew. In his minimal spare time he enjoys his family, sports, languages, the arts, and travel.