Shabnam Azimi

Title/s:  Assistant Professor

Office #:  Schreiber 326

Phone: 312.915.7525

Email: sazimi@luc.edu


Dr. Shabnam Azimi is an assistant professor of marketing in the Quinlan School of Business. She teaches undergraduate and graduate courses in digital marketing and digital marketing analytics. Shabnam's research is centered on the textual and visual information processing and decision-making behavior across different digital platforms, with emphasis on the role of individual differences. Her current research examines linguistics of online reviews and their impacts on consumers' decision-making. 


  • PhD, University of Massachusetts, Amherst
  • MS, Marketing and Electronic Commerce, Lulea University of Technology, Lulea, Sweden

Research Interests

  • Digital Consumer Experience
  • Textual and Visual INformation Processing
  • Procrastination
  • Personality and Consumer Behavior

Courses Taught

  • Digital Marketing
  • Digital Marketing Analytics
  • Marketing Research
  • Principles of Marketing
  • Marketing Management 


  • Marketing Professor of the Year Award- Student Choice, Northeastern Illinois University (2015)
  • Best Research Paper Award, Direct/Interactive Marketing Research Summit by Marketing Edge (2013)
  • Outstanding Doctoral Student Researcher Award, University of Massachusetts Amherst- Isenberg School of Management (2011)

Selected Publications

Azimi, S., Chan, K., & Krasnikov, A. (forthcoming). How Fakes Make It Through: The Role of Review Features Versus Consumer Characteristics. Journal of Consumer Marketing.

Azimi, S., Andonova, Y., & Schewe, C. (2021). Closer Together or Further Apart? Values Of Hero Generations Y and Z During Crisis. Young Consumers, Vol. 23 No. 2, pp. 179-196.

Azimi, S., Milne, G.R., & Miller, E.G. (2020). Why Do Consumers Procrastinate and What Happens Next?  Journal of Consumer Marketing. 37 (7), 795-805.

Zanjani, S., Yunlu, D., & Shapiro, J. (2020).  Creative Procrastinators:  Mapping a Complex Terrain.  Personality and Individual Differences. 154 (February).

Tokic, S., & Zanjani, S. (2019). The Bearing of User Innovation on the Patent System and Product Liability Laws:  Is User Innovation Overrated and Under-Examined.Federal Circuit Bar Journal. 29(1), 121-165.

Zanjani, S., Chan, K., & Pillai, D.  (2016).  Internationalization Factors and Years of Firms Export Performance:  Does It Matter When a Born Global Was Born?  Journal of International Marketing and Exporting.  

Zanjani, S., Milne, G.R., & Miller, E.G. (2016) Procrastinators' Online Experience and Purchase Behavior.  Journal of Academy of Marketing Science, 44(5), 568-585.

Pillai, D., Balasubramanian, S.K., Zanjani, S. (2014). The Effect of Individual Level Variables on the Effectiveness of Brand Placements.  Innovative Marketing, 10(4), 28-27.

Zanjani, S., Labrecque, L.,  Milne, G.R. (2012).  Authenticity in Online Communications:  Examining Antecedents and Consequences.  In Close A.G. (ed.), Online Consumer Behavior:  Theory and Research in Social Media, Advertising, and E-Tail (pp. 133-156).  New York, New York:  Routledge, Taylor, and Francis Group.

Zanjani, S., Diamond, W., & Chan, K (2011).  Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines.  Journal of Advertising, 40(4), 67-84.