Yoo Na Youm
Title/s: Assistant Professor
Office #: Schreiber 822
Dr. Youm is an Assistant Professor in the Management Department at Quinlan School of Business. Her research interests lie in strategy and firm-stakeholder relationships. In particular, she has studied changes in firm-stakeholder relationships and their consequences in the contexts of corporate social responsibility and social media. Her work has been presented at annual meetings of the Academy of Management and the Strategic Management Society and has been published in the Strategic Management Journal and the Journal of Business Ethics. Dr. Youm received her PhD from George Washington University School of Business in 2016.
- PhD, Strategic Management and Public Policy, George Washington University, 2016
- MA, Business Research, Stanford University, 2010
- MA, Quantitative Methods in the Social Sciences, Columbia University, 2007
- BA, Economics, University of Chicago, 2004
- Stakeholder theory
- Corporate social responsibility
- Social media
Professional & Community Affiliations
- Academy of Management (AOM)
- Strategic Management Society (SMS)
- International Association for Business and Society (IABS)
- Association of Korean Management Scholars (AKMS)
- MGMT 304: Strategic Management
Refereed Journal Article
Jennifer J. Griffin, Yoo Na Youm, and Ben Vivari. (2021) “Stakeholder Engagement Strategies After an Exogenous Shock: How Philip Morris and R. J. Reynolds Adapted Differently to the 1998 Master Settlement Agreement,” Business & Society, 60(4): 1009-1036.
Jennifer J. Griffin and Yoo Na Youm. (2018) “Voluntarily Disclosing Prosocial Behaviors in Korean Firms,” Journal of Business Ethics, 153(4): 1017-1030.
Eun-Hee Kim and Yoo Na Youm. (2017) “How Do Social Media Affect Analyst Stock Recommendations? Evidence from S&P 500 Electric Power Companies’ Twitter Accounts,” Strategic Management Journal, 38 (13): 2599-2622.