Loyola University Chicago

Quinlan School of Business

Faculty and Staff

Yoo Na Youm

Title/s: Assistant Professor

Office #: Schreiber 822

Phone: 312.915.6566

E-mail: yyoum@luc.edu

About

Dr. Youm is an Assistant Professor in the Management Department at Quinlan School of Business. Her research interests lie in strategy and firm-stakeholder relationships. In particular, she has studied changes in firm-stakeholder relationships and their consequences in the contexts of corporate social responsibility and social media. Her work has been presented at annual meetings of the Academy of Management and the Strategic Management Society and has recently been published in the Strategic Management Journal. Dr. Youm received her PhD from George Washington University School of Business in 2016.

Degrees

  • PhD, Strategic Management and Public Policy, George Washington University, 2016
  • MA, Business Research, Stanford University, 2010
  • MA, Quantitative Methods in the Social Sciences, Columbia University, 2007
  • BA, Economics, University of Chicago, 2004

Research Interests

  • Strategy
  • Firm-stakeholder relationship
  • Corporate social responsibility
  • Social Media
  • Social Entrepreneurship 

Professional & Community Affiliations

  • Strategic Management Society (SMS)
  • Academy of Management (AOM)

Courses Taught

  • MGMT 304: Strategic Management 

Selected Publications

Refereed Journal Article

Eun-Hee Kim and Yoo Na Youm. (2017) “How Do Social Media Affect Analyst Stock Recommendations? Evidence from S&P 500 Electric Power Companies’ Twitter Accounts,” Strategic Management Journal, 38 (13): 2599-2622.

Conference Proceedings

Yoo Na Youm and Jennifer J. Griffin. (2016) “CSR Programs in South Korean Firms: The Influence of Chaebols and CEOs,” Academy of Management Annual Meeting, Anaheim.

Yoo Na Youm and Jennifer J. Griffin. (2016) “CSR Programs in South Korean Firms: The Influence of Chaebols and CEOs,” 7th International Conference on Corporate Sustainability and Responsibility, Berlin.

Eun-Hee Kim and Yoo Na Youm. (2015) “Customer Reactions and Analyst Stock Recommendations: Evidence from S&P 500 Electric Power Companies’ Twitter Accounts,” Strategic Management Society Annual Conference, Denver.

Eun-Hee Kim and Yoo Na Youm. (2015) “Customer Reactions and Analyst Stock Recommendations: Evidence from S&P 500 Electric Power Companies’ Twitter Accounts,” Academy of Management Annual Meeting, Vancouver.

Eun-Hee Kim and Yoo Na Youm. (2014) “Examining New Dimensions of Firm-Stakeholder Relationships through Social Media,” Academy of Management Annual Meeting, Philadelphia.

Eun-Hee Kim and Yoo Na Youm. (2013) “Examining New Dimensions of Firm-Stakeholder Relationships through Social Media,” Strategic Management Society Annual Conference, Atlanta.

Yoo Na Youm and Jorge Rivera. (2012) “Social Pressure and Innovation: Does Social Pressure Dilute the “Greenness” of Innovative Efforts of Organizations?,” Strategic Management Society Annual Conference, Prague.

Yoo Na Youm and Jorge Rivera. (2012) “Drivers and Effects of Green Technology Innovation,” Academy of Management Annual Meeting, Boston.