Loyola University Chicago

Quinlan School of Business

World Wide Family Center

Entrepreneurial goal: Patsy Berry has been running the nonprofit West Side center, which began as a food pantry, since the 1990s. With funding from private donations and grants, it has offered educational and recreational programming for all age groups but has had to cut back services to just a small number of children until it leaves its temporary home and finds a permanent facility. In the meantime, Berry wants to completely rethink how the organization operates, the programs it offers, and how it markets itself.

Key challenges: The market for such programming is very competitive; Berry and her staff want to serve a lot of audiences with diverse needs.

Quinlan team’s business plan:

  • World Wide needs to focus on the main needs in the community—education and recreation for children and seniors—and develop thoughtful programming at convenient times.
  • A new management organizational chart and a rebranding plan with a new logo and taglines for brochures and employees’ shirts.
  • World Wide should be able to qualify for free or low-cost website design and make use of social media.
  • Although Berry and her team are looking for a new location on their own, the team drafted a three-year financial plan that should be helpful no matter where they relocate. 

“Their vision was always to serve the community and they wanted to do it all, but we had to focus them,” says team leader Janelle Hatch (MBA '12). ”But when you have passion, it’s contagious. They inspired me.” 

Client’s response: “Having a business plan will be very important for us as we try to get grants and loans for our programs and supplies,” says Berry.

What’s next: Berry and her team plan to take along the business plan when they meet with banks that are eager to donate foreclosed properties to responsible nonprofits. 

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