Loyola University Chicago

Quinlan School of Business

Big data, big insight

Fady Pic

Fady Harfoush demonstrates the importance of big data in business decision making.

Quinlan to host special symposium on May 6 as part of Big Data Week

Connection to the Chicago business community doesn’t just happen by osmosis. At Quinlan, students are encouraged to roll up their sleeves and get involved—and the school practices what it preaches.

In fact, Loyola will be the only university in Illinois participating in Big Data Week, a global festival of big data professionals from May 5–11. On Tuesday, May 6, from 1–5 p.m. in Maguire 110, Quinlan will host the symposium Translating Big Data into Business Decisions, sponsored by the Center for Risk Management, to underscore the value that data has in the workforce.

The panel will consist of four two-person teams. On each team, there will be one academic and one practitioner presenting a big data example from a variety of disciplines, including marketing, finance, supply chain management, sustainability, and entrepreneurship. 

“By presenting this applied perspective, with both academics and practitioners, we can encourage forward thinking,” says Fady Harfoush, director of the school’s new Financial Services and Business Analytics Lab.

Knowing how to properly incorporate big data in business decisions is incredibly important in minimizing risk, adds Joan Phillips, director of the Master of Science in Integrated Marketing Communications program.

“It’s more than just fancy statistics: You need to ask the right questions,” Phillips says. “The process helps to reduce the risk around decisions.”